Xylitol is a naturally occurring sugar alcohol that originated in most plants which include several fruits and vegetables. It is extracted from biowaste which includes materials such as birch bark and corn cob. It is a carbon-based sugar polyol that is further used as a low-calorie sweetener for chewing gums, candies, and other sugar products. Growing consumer consciousness on the consumption of organic products pertaining to the geriatric population globally will promote product demand. Moreover, xylitol has no aftertaste, acts as natural insulin stabilizer, and is anti-cariogenic owing to which it is considered as a suitable alternative for sugar and also, can be used in the diet of obese and diabetic persons.
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Market Dynamics
The rising number of diabetic populations is a major factor driving the demand for xylitol. According to International Diabetics Federation With an increased number of diabetics, the prevalence of diabetes Xylitol is considered as a substitute for sugar and it expands the choices of consumption of food and beverages products among the consumers also ensuring the control of calorie intake. It is considered a food additive that has almost the same taste as sugar but does not contain the same number of calories as compared to sugar. Xylitol provides a sweet flavour and is thus beneficial for patients suffering from diabetes. Prevention of health-related problems associated with diabetes, obesity, high cholesterol has become a global phenomenon among the population thus triggering the growth of the xylitol market.
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Segment Analysis
Hence, it is a common ingredient in sugar-free chewing gums, candies, mints, diabetes-friendly foods, and oral-care products. Rising concern about sugar intake has led to the collapse of sugared chewing gum consumption. sales of gum with and without sugar were fairly close in the United States. But since then, that gap has ballooned. sugar-free gum sales saw higher growth in sales, when compared to sugared chewing gum. Increasing health awareness has led to a change in consumer buying behaviour, exhibiting a growing preference for sugar-free chewing gum. Leading companies of chewing gum have concentrated on the launch of a sugar-free product line, which in turn has driven the growth of the industry. The major chewing gum brands in the United States such as Trident to Orbit, Extra, Dentyne, 5, and Eclipse are specialized in sugar-free, mint-flavoured gum.
Competitive Landscape
The global xylitol market is fragmented, with key manufactures including Merck KGaA, DuPont, and Nova Green, among others. With three production plants in the USA, China and Finland, DuPont Danisco has become the global leading player in xylitol production. Technology launches, acquisitions and R&D activities are key strategies adopted by players in the xylitol market. For instance, S2G Biochemicals and Mondelez International collaborated, to build a xylitol plant in the United States. In December 2018, Fazer Group produced xylitol using hull as a raw material. The company utilized its state-of-the-art technology along with the sidestream of the oat milling process for the product. Xylitol production from oat hulls is an innovation in product manufacturing with completely new technology. The production process is unique due to the raw material which is used mainly for catering market needs for food, cosmetic and pharmaceutical industries.
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