Organic skincare products are made up of natural ingredients. The ingredients used in them are organically farmed and do not contain genetically modified materials, synthetic residues or chemicals. Due to rising awareness of healthy and chemical-free products, the organic skincare products market has steadily grown in the past few years.
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Market Dynamics
Increasing global warming and severe climate change resulted in high temperatures responsible for skin damage. Organic skin care products reduce the risk of skin irritation and allergies. Rising awareness about the harmful effect of chemical-based products on the skin. Organic skincare products contain organic vegetable oils, essential oils, essential fatty acids, and vitamins. They nourish and moisturize the skin, which helps to improve skin health. The growing number of beauty blogs on social media accounts is dedicated to the rising benefits of chemical-free products and the rising demand for organic skincare products.Also, veganism is the lifestyle that people are adopting increasingly; it extends to skincare products. Major organic skin care manufacturing companies introduced vegan products that are not tested on animals. Increasing demand for vegan products drives the growth of organic skin care products. The acquisition strategy is increasingly being undertaken by companies to utilize their respective key strengths.
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Segment Analysis
Face care segment held the largest market share in 2021 and is expected to maintain dominance over the forecast period. Face care products differ by skin types, such as dry skin, normal skin, oily skin, and sensitive skin. Generally, serums, moisturizers, exfoliators, and eye creams are used for face care. The serum has antioxidant properties that protect the skin from pollution and UV rays. It is helpful in the hydration of dry skin. Moisturizers are very helpful for dry skin; they hydrate the skin and lock the moisture. For instance, ROSEN, a skin care brand, offers tropics moisturizer, a light hydrating moisturizer formulated with active ingredients such as pineapple enzymes that helps calm over-oil production and improve textured skin. Exfoliators is a face care product which removes dead skin cells and improve blood circulation. Eye creams are useful for improving under-eye smoothness and reducing the depth of larger wrinkles.
Competitive Landscape
The organic skin care products market is fragmented. Some of the major key players operating in the organic skincare products market include Avalon Natural Products Inc., Johnson & Johnson Services, Inc., Starflower Essentials Organic Skin Care and Thesis Beauty among others. These key players are focusing on manufacturing the best possible quality of organic skincare products that could attract more consumers to drive more sales and propel the market's growth. Companies are increasingly undertaking the merger and acquisition strategy to utilize their respective key strengths. In Jan 2022, Verily and L'Oreal partnered to advance precision skin care.
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