Several international brands have started investing heavily in Indonesia recognizing its prospects. Domestic players are also expanding their product lines to capitalize on the opportunities. Functional foods and traditional herbal extracts are particularly popular categories contributing significantly to overall industry value. Many new product introductions are expected to further strengthen consumption patterns.

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Weight Management Supplements

With changing lifestyles and busy schedules, obesity and weight-related issues are on the rise in Indonesia Dietary Supplements. Thus, weight management supplements have emerged as one of the largest and fastest growing categories. Products containing ingredients like green tea, caffeine, fiber, Garcinia Cambogia extract, etc. are commonly used for appetite suppression, thermogenesis and fat blocking. Premium gym supplements are also gaining followers especially among urban youth.

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