Digitalization trends backed up by technological developments in terms of smartphones and betting software globally have enabled sports betting operators to simplify their platforms and provide an enjoyable betting experience to users. In addition, the incorporation of digital technologies is attracting new customers across the sports betting industry, fueling the growth of the market.

The relaxation of frameworks to regulate the l betting/gambling activities by governments across the globe is expected to offer lucrative opportunities for betting operators and consumers جت بت alike. For instance, according to the United States gambling industry association “American Gaming Association” as of January 2023, sports betting is legal in 36 states, up from 32 in 2021. In addition, during the first ten months of 2022, users have wagered about USD 73 billion, in the U.S. legally on sports.

For instance, according to the data from an Indian gambling site known as Pure Win, more than 62% of all the bets made are done using a smartphone. Moreover, the global trend of digitization and technological advancements have influenced the lifestyle of the global population, contributing to the growth of the online platform segment. In addition, factors such as financial growth, improvement in the standard of living, and an increase in disposable income have driven the demand for online sports betting.