A stretch mark occurs when the skin stretches or shrinks swiftly. The sudden change causes the collagen and elastin, which maintain skin, to rupture because the skin heals, and stretch marks may develop. Anti-stretch mark products are made up of active substances that help to reduce the appearance of stretch marks. Rising obesity issues primarily drive the market due to bad lifestyles. Growing skin concerns among pregnant women and the desire to eliminate stretch marks after birth are likely to drive market expansion.
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Market Dynamics
Stretch marks are common in adolescents during adolescent development spurts. They're also prevalent in persons who gain or lose weight suddenly. According to a report issued in 2020 by the Trust for America's Health, the adult obesity rate in the United States is 42.4 percent, having crossed the national rate for the first time. The national adult obesity rate has climbed by 26 percent since 2008. Obesity-related concerns are likely to increase product consumption. Furthermore, a large population's increased consumption of calorie-dense fast food might result in stretch marks, fueling demand for such items. Anti-stretch mark products were previously only available in cream and lotion form. However, these products are now available in various forms, including body butter, serum, and massage oil, from a variety of manufacturers. A growing number of people are adopting such items. Massage oils are widely used by women worldwide, and prominent companies such as Weleda and BioOil provide them as one of their most popular items.
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Segment Analysis
In terms of raw material, the global body-worn insect repellent market is dominated by DEET with a These are the most common ingredient used to make insect repellent lotions, creams, gels, aerosol and pump sprays, and impregnated towelettes. It is in high demand, due to its excellent safety record. According to various surveys, over the last 50 years of use, there have been less than 50 substantial cases of DEET toxicity reported.Based on type, the global body is worn insect repellent market is divided into apparel, cream & oil, spray and others.
Competitive Landscape
The global body worn insect repellent market is moderately fragmented with most of the manufacturers is focusing on research & development to make their products safe to use with high effectiveness, especially the research on finding alternative chemicals such as DEET. The market competition is intense owing to increasing innovation in plant-based repellents and the increasing trend of expanding their business into online platforms. The leading market players of body worn insect repellent market is E.I. du Pont de Nemours and Company, ExOffcio LLC, Spectrum Brands Holdings Inc., The 3M company, Godrej Group, Reckitt Benckiser Group Plc, AgraCo Technologies International LLC, Larus Pharma Srl, Insect Shield LLC and others.
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