Baby powders are made up of magnesium, silicon, and oxygen. They are used to keep skin dry and prevent skin from rashes, which are mainly caused by heavy diapers, skin irritations, allergies, and chafing. Baby powder can also be used as a refresher, a dry shampoo, and a cleaning agent. In past few years, the baby powder industry has witnessed significant growth as importance of baby health care products has increased among consumers. The growing awareness of baby care products among parents and the high demand for organic baby powders are predicted to be major growth factors for the baby powder market.
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Market Dynamics
The potential of side effects on the baby's skin from the chemical compounds used in synthetic baby powders is one of the main factors driving the sales of natural and organic baby powders. Natural baby powders' availability on the market has drawn parents’ attention to their benefits in terms of application on infant skin, resulting in increased global usage. Organic baby powders have fewer or no synthetic additives, colors, perfumes, or artificial preservatives than conventional baby powders.
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Segment Analysis
According to the Centers for Disease Control and Prevention and the Occupational Safety and Health Administration, Repeated inhalation of talc may injure the lungs. Because of health and safety concerns, the European Union has prohibited talc in health and beauty products. Cornstarch-based baby powders are very popular, as many people prefer natural ingredients. Cornstarch functions as a carrier for active substances, allowing them to penetrate the epidermis and nourish the baby's skin. Most talc-free powder products utilize cornstarch and are safe for newborns and women, even when used for lengthy periods. Several companies in the market are releasing organic items that are cutting-edge. In the United States, Amyris, Inc. introduced "Baby Cream to Powder," which provides an alternative to talc-based powders. For increased skin nourishment, companies offer products including cornstarch and essential oils such as lavender, almond, and olive oils.
Competitive Landscape
The global baby powder market is fragmented. The global powder market is competitive and comprises numerous regional and international competitors. While engaging the consumers with innovation and expansion strategies, key players capitalize on the market revenue. Because of the rising demand for organic personal care products, companies are increasingly focusing on releasing innovative products produced with cornstarch and other essential oils.
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