Natural Food Colors Market Is Driven By Increasing Demand For Clean Label And Natural Ingredients
The Natural Food Colors Market is predominantly driven by the increasing demand from consumers for natural and organic food and beverage products with clean labels. Natural food colors offer several advantages over artificial food colors such as high stability, vivid shades, and minimal impact on health. Traditional artificial food dyes have been facing criticism due to factors such as allergen content and potential health hazards. Natural substitutes are considered healthy alternatives with little to no side effects. The growing trend of clean label and natural ingredients is prompting food and beverage companies to embrace natural colors to attract conscious consumers.
The Global Natural Food Colors Market is estimated to be valued at US$ 2.37 Bn in 2024 and is expected to exhibit a CAGR of 12% over the forecast period 2024 to 2031.
One of the key drivers for the Natural Food Colors Market Size is the stringent regulations regarding the use of synthetic or artificial food colors. Many countries and regulatory bodies have banned certain artificial colors or placed restrictions on their application due to health hazards. The growing list of restricted artificial colors is compelling manufacturers to shift to natural alternatives. Moreover, frequent changes in food labeling laws mandating clear ingredient declaration are augmenting the demand for easy-to-comprehend clean label products.
North America currently accounts for the largest share of the Natural Food Colors Market in terms of value. Rising health awareness and clean label trends have boosted the demand for natural colors from major food and beverage industries in the US and Canada. Strict regulations regarding the usage of synthetic colors further support market growth. Europe is another major regional market, driven by expanding application areas across confectionery, desserts and dairy categories. Regulatory push for natural alternatives across the EU economy also augments the sales prospects.
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