Massage oil is a special oil used to reduce friction during massage therapy. Massage oils stimulate the tissues of the body when they are massaged into the skin, improving health conditions and hydrating the skin. Consumers can choose from a large list of aromas and essences that promote certain sensations and help to calm body or mood ailments. Stress-related cases are on the rise due to people's increasingly busy and chaotic lifestyles, prompting them to seek massage therapy and therefore boosting the market's growth.
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Market Dynamics
People's hurried and chaotic lifestyles are causing a surge in stress-related situations, prompting them to seek massage therapy and moving the sector forward. According to the American Massage Therapy Association (AMTA) research, 63 percent of massage clients utilize massage for health or medical reasons. Massage treatment has seen a steady increase in popularity among American adults in recent years. It quickly gains a reputation as one of the most effective treatments for a wide range of health problems and overall well-being. As people become more aware of the health benefits of massage, an increasing number of people are consulting their doctors about massage treatment.
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Segment Analysis
The demand for massage treatments such as Thai, Swedish, deep tissue, shiatsu massage, and reflexology in spa and wellness facilities has risen as consumers' preferences for a comprehensive relaxation experience have grown. The segment will be driven by the growing number of spa facilities in resorts, hotels, and airport lounges. Due to increased traveler demand, companies such as XpresSpa focus on delivering various massage services for the foot, neck, back, and entire body at airports. California, Las Vegas, the Netherlands, and Dubai are the airports where the corporation maintains spa centers.
Competitive Landscape
The global massage oil market is fragmented, and the global players are competing intensely with local and regional players and private labels. Bon Vital, Fabulous Frannie, Biotone, The Body Shop, Aura Cacia, Bath & Body Works, Natural Bath and Body Products, The Himalaya Drug Company, Master Massage, Raven Moonlight Botanicals, and Nature's Alchemy are some of the prominent competitors in the market.
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