Professional haircare products are generally included in personal care and cosmetics products. These products are used to groom hair and get an aesthetic hairstyle. Moreover, various professional hair care products are utilized to handle hair problems, including hair fall, dandruff, frizzy hair, split ends, and itchy or dry scalp by nurturing the scalp & hair. Professional hair care products consist of a broad range of products such as shampoo, hair colorants, hair conditioner & hair wax, hair gel, perming products & straightening, and others. Furthermore, these products exist in several forms to fulfill different customer requirements. Volumizing shampoo, colored hair shampoo, oily hair shampoo are the few options of shampoos that are made to provide solutions for several hair problems.
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Market Dynamics
Rising demand for dyeing, straightening, hair styling, and many other treatments of hair, along with increasing concern regarding aesthetics of the scalp nourishment and hair, is estimated to drive the global professional haircare products market. Moreover, the rapidly developing and growing professional hair care market is also expected to propel the growth of the global professional healthcare product market during the forecast period. Additionally, the increasing adoption of professional haircare products among the urban population and millennials, rising disposable income, increasing population base, and growing problems owing to air and water pollution are expected to propel the global professional haircare products market.
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Segment Analysis
By distribution channel, the salons dominated the global professional hair care product market in 2020 and are estimated to dominate over the forecast period. This is owing to the adoption of salons for taking care of hair. Moreover, increasing the pre-purchase advice from hairdressers due to their deep understanding of product expertise and compatibility in the field of haircare enlarges the growth for professional haircare products from salons. The online segment is expected to exhibit lucrative growth across the globe. Over the past few years, there has been substantial growth in internet penetration particularly in Europe, North America, and Asia-Pacific.
Competitive Landscape
The global professional haircare product market is highly competitive with the presence of many global and local players. Some of the major players of the market include L’oreal Group, Estee Lauder Companies Inc., Henkel AG & Co., Procter & Gamble Co., and Unilever Group, among others. They have strengthened the market through their product offerings. Continuous innovation to introduce new products is the key competitive factor in the market. For instance, in June 2021, L'Oréal announced the acquisition of Modiface and all of La Roche-Posay parent companies, Societe des thermes de la Roche-Posay.
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