3D Audio Sound or 3D Sound perception is the capability of the human auditory system to locate sound in space and more widely, to be aware of the acoustic structure of its surrounding environment. It is the natural way we listen to the world. 3D audio effects are a group of sound effects that manipulate the sound produced by stereo speakers, surround-sound speakers, speaker arrays, or headphones. 3D audio frequently involves the virtual placement of sound sources anywhere in three-dimensional space, including behind, above, or below the listener. 3-D audio processing is the spatial domain convolution of sound waves using Head-related transfer functions.

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Market Dynamics

3D vision has been long in demand and visual technologies already enjoying strong acceptance among industries and consumers, 3D audio has off late gained traction. The advent of 3D audio to the market is dictating changes in several stages of the audio production workflow, from recording systems and microphone configurations to post-production methodologies and workstations, to playback loudspeaker configurations. In less than five years, 3D spatial audio is expected to revolutionize the standard for multi-media listening. Similar to how high-definition television has enhanced the everyday viewing experience, the binaural 3D sound is supposed to reshape the listening experience and redefine the production of music, movies, radio, and television programming.

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Segment Analysis

Binaural audio is far superior to the two-track stereo sound and more comfortable to produce than Ambisonics sound hence binaural audio dominates the market. Ambisonics has recently gained traction since YouTube, Oculus VR and Facebook adopted it as a standard for their 360-degree videos. Nowadays, Ambisonics has become a widely used 360-degree spatial audio standard in VR and 360 video use cases. Ambisonics is expected to be the fastest-growing segment. By-product Type, 3D Audio market is segmented into Wired and wireless. The wireless segment is expected to grow fastest due to demand for consumer & defense applications. By application, the 3D Audio market is segmented into personal and commercial applications. The individual application includes a 3D headset and VR games. Commercially, 3D audio is widely utilized by the music industry and movie industries.

Competitive Landscape

The critical players in the Global 3D Audio Market are Qualcomm, Sennheiser, Terma A/S, Røde Microphones, Roland Corporation, DTS, Dolby Laboratories, Barco, Garmin Ltd., 3D Sound Labs, Waves Audio, Auro Technologies, and Hooke Audio. In October 2018, SHIVR Announced the Launch of Revolutionary Noise Cancelling 3D Wireless Headphones. In 2018, China’s AVS 3D Audio Task Group chose Fraunhofer IIS as the transmission audio codec solution provider for the upcoming 3D Audio standard that will be used in the country’s 4K UHD broadcast. In October 2018, Audeze, one of the world’s leading manufacturers of planar magnetic headphones, launched Mobius, the first premium high-end, fully immersive 3D cinematic audio and head tracking-enabled headphone designed especially for gamers.

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