The Rise of Global Smart Fitness
The Rise of At-Home Fitness Tech
While gyms remain popular, more people are opting for flexible at-home workout solutions. This has led to an explosion of smart home gym equipment ranging from indoor bikes and treadmills to strength training devices.
Many of Smart Fitness come pre-installed with the manufacturer's digital training platform. Users can join live and on-demand virtual classes taught by expert instructors. The equipment tracks metrics and synchronizes data to the respective apps for progress tracking over time. Some models even adjust workout difficulty in real-time based on performance data.
Indoor Cycling As A Category Leader
Indoor cycling has emerged as one of the most popular at-home smart fitness categories. Led by the meteoric rise of Peloton, more companies are entering this high-margin space with their own indoor bikes and digital platforms.
Peloton continues to scale aggressively through marketing and an engaging iOS/Android app experience. They have also broadened their portfolio beyond bikes to other equipment and digital-only subscriptions. Competitors like Echelon, Tonal and Hydrow are making progress with competitive pricing and innovative workout modalities tailored for their specific equipment.
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