Poultry Feed Market Analysis & Size, Share Research Report 2023-2030

The poultry feed market plays a crucial role in fulfilling the global demand for protein. It provides essential nutrition to various types of poultry, including broilers, layers, turkeys, ducks, and others. As the global population continues to grow, so too does the demand for affordable and accessible protein sources. Poultry meat and eggs offer a cost-effective and widely available solution, driving the poultry feed market towards significant growth.

Market Size and Growth Projections:

According to Market Research Future (MRFR), the global poultry feed market size was valued at USD 212.17 billion in 2022 and is projected to reach USD 294.6 billion by 2030, registering a CAGR of 4.8% during the forecast period. Several key factors are fueling this growth:

  • Rising demand for poultry products: The global population is expected to reach 9.7 billion by 2050, leading to an increased demand for protein sources. Poultry offers a readily available and affordable solution compared to other protein sources like red meat and seafood.
  • Urbanization and growing disposable income: With increasing urbanization and rising disposable incomes, consumers are shifting towards convenient and protein-rich options, further fuelling the demand for poultry products.
  • Expansion of the poultry industry: Driven by the rising demand, the global poultry industry is witnessing significant expansion, with increased production of both meat and eggs. This necessitates a corresponding increase in the production of poultry feed.
  • Focus on sustainable practices: As environmental concerns escalate, consumers are increasingly seeking poultry products raised with sustainable practices. This has led to the increased adoption of sustainable feed ingredients and environmentally friendly production methods in the poultry feed industry.

Market Segmentation:

The poultry feed market can be segmented based on various factors, providing a comprehensive understanding of its dynamics:

By Poultry Type:

  • Broilers: This segment accounts for the largest share of the market due to the widespread consumption of broiler chicken meat.
  • Layers: The demand for layer feed is driven by the growing demand for eggs, particularly in developing countries.
  • Turkeys: While smaller than the broiler segment, the turkey feed market is expected to witness steady growth due to increasing demand for turkey meat during holidays and specific occasions.
  • Others: This segment includes feed for ducks, geese, quail, and other poultry varieties, catering to niche markets and specific culinary preferences.

By Feed Form:

  • Mash: This traditional form of feed consists of ground ingredients and is generally preferred for young chicks and birds with specific health conditions.
  • Pellets: These compacted feed forms offer easier handling, storage, and transportation, making them popular for commercial poultry farming.
  • Crumbles: Similar to pellets but smaller in size, crumbles are ideal for birds transitioning from mash to pellets or for birds with specific beak shapes and sizes.
  • Others: This segment includes liquid feed and specialized feed forms catered to specific needs and life stages of poultry.

By Region:


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  • North America: This region holds a significant market share due to the presence of established poultry producers and a strong consumer base for poultry products.
  • Europe: Stringent regulations regarding feed safety and environmental impact are expected to influence the growth of the European poultry feed market.
  • Asia-Pacific: This region is expected to be the fastest-growing market due to rising disposable income, urbanization, and a booming poultry industry, particularly in China and India.
  • Rest of the World: This segment includes regions like Latin America, Africa, and the Middle East, where the poultry feed market is expected to witness growth due to increasing poultry production and consumption.

Key Players and Competitive Landscape:

The poultry feed market share is a competitive landscape, featuring a mix of established multinational players and regional participants. Some of the key players include:

  • Cargill, Inc.
  • Archer Daniels Midland Company (ADM)
  • Alltech Inc.
  • Nutreco N.V.
  • CHS Inc.
  • New Hope Liuhe Co., Ltd.
  • Buhler Group
  • Land O'Lakes, Inc.
  • Evonik Industries AG
  • Provimi International BV

Competition in the market is driven by various factors, including:

  • Product innovation: Players are focusing on developing customized feed formulations for different poultry types and life stages, addressing specific nutritional needs for optimal growth, health, and performance.
  • Alternative protein sources: Exploring sustainable and cost-effective alternatives to traditional ingredients like fishmeal and soybean meal, such as plant-based proteins and insect meal, is gaining traction.
  • Feed efficiency: Optimizing nutrient utilization and minimizing environmental impact through improved feed conversion ratios and reduced waste are key priorities for producers.

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