EA's breakup with FIFA isn't anything new. The gaming giant publicly acknowledged that it had been "reviewing our naming rights agreement with FIFA" in October, amid reports of clashes over the cost of licensing and exclusivity Madden 23 Coins. The February report also suggested that Wilson claimed to EA staff that its FIFA license had "precluded our the ability in the areas where players are interested" with regard to game play.

Even the exact EA Sports FC branding isn't an unexpected thing; the word appeared in trademark filings earlier in the year. VentureBeat reporter Jeff Grubb confirmed the name in a conversation along with Giant Bomb.

Last year, The New York Times reported that FIFA had asked EA to increase its share of the 150 million dollars the publisher paid annually for the rights to the brand name. At the same time, EA was reportedly beginning to question the worth the FIFA brand name could bring to its popular game franchise.

"Basically, what we get from FIFA in a non-World cup year is words on the boxes' front, in a society where many players don't even have access to the box because they buy the game digitally," Wilson reportedly told employees in a November all-hands meeting.

FIFA announces that it will continue its soccer video that is branded each year game

"The next "NFL2K" isn't an actual simulation. Here's a look at what it might be. In anticipation of the announcement made today, FIFA announced yesterday that it is already making contact with partners to develop "non-simulation" soccer game that will launch in the coming months Buy Madden 23 Coins. The wording is similar to Take-Two's 2020 declaration of its return to their NFL2K franchise, which will get around EA's exclusive license to play NFL "simulation" sports by offering "non-simulation football game experiences."