Applications and Markets for Commercial Printing

Commercial printing fulfills the printing needs of many industries and markets. Here are some of the major applications and end-use markets:

Publishing

Book and magazine publishing remains a large market for commercial printers. They handle offset and digital printing of publications as well as related value-added services like binding and trimming.

Marketing Materials

Brochures, flyers, posters, catalogs are extensively used for marketing by different industries. Their vibrant design and generous use of images attracts customers.

Packaging Printing

Food and beverage packaging, flexible and folding carton boxes, labels, and security prints for pharmaceutical products are some packaging applications. Speciality printing for corrugated boards is commonly used.

In-store Graphics and Signage

Signs, banners, posters, shelf-talkers, and POP displays enhance in-store branding and guide customers. Large format printers adeptly handle these applications.

Product Printing

Commercial printers produce instruction manuals, packaging inserts, labels and barcodes for many consumer and industrial products across all industries.

Meeting Customer Expectations in Commercial Printing

To consistently meet the expectations of clients across different industries, commercial printers must focus on:

Turnaround Times

With tight project deadlines, Commercial Printing strive to fulfill orders within promised lead times through efficient prepress, printing and finishing workflows.

Quality Standards

Consistency in color reproduction, registration, resolution is maintained through calibrations and quality controls. Proofing helps ensure client approvals.

Version Flexibility

Changes to designs and order quantities can be easily accommodated with digital workflows and on-demand capabilities in many printers.

Service Options

Value-added services for file preparation, fulfillment, storage and distribution are offered along with core printing services.

Cost Effectiveness

Technological improvements and economics of scale help keep per-unit printing costs low, especially for large-volume projects.

Sustainability

Commercial printers adopt sustainable practices like using renewable energies, reducing waste and utilizing recycled/FSC certified papers to minimize environmental impact.

The Evolution of Commercial Printing Industry

Commercial printing industry has evolved considerably over the decades to keep pace with technological advancements and changing customer demands. From traditional letterpress and litho printing to modern digital and large format inkjet, the industry witnessed many innovations. Simpler desktop printers disrupted short-run work while wide format printers enabled new signage markets. Now industrial inkjet and toner presses provide offset-matching quality at the speed of digital.

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