Cold pressed juice is an alternative to thermally processed juices such as pasteurized juices. Cold pressed juice involves pressing the juice out of fruits and vegetables at room temperature without applying any heat. The process retains more of the natural flavors, vitamins, and enzymes. Cold pressed juices are gaining popularity as they are perceived to be healthier than thermally processed juices. The various health benefits of cold pressed juices such as easy absorption of nutrients, high vitamin and mineral content, lower glycemic index, etc. are driving consumers towards these beverages.

The Global Cold Pressed Juice Market is estimated to be valued at US$ 920.72 Mn in 2024 and is expected to exhibit a CAGR of 4.1% over the forecast period 2024 to 2031.

Key Takeaways

Key players operating in The Cold Pressed Juice Market are ADLINK Technology Inc., Ahrma Group, Ambrosus, Chainvu, Ennomotive, Lightning Technologies LLC., LogTrade, Metiora, NFC Group, RM2., TronicsZone, and others. These players are focusing on expanding their product portfolio and global footprint through mergers & acquisitions and partnerships with local manufacturers.

The rising health consciousness among consumers has led to significant opportunities for cold pressed juice producers to offer innovative and healthy products in the market. The convenience offered by cold pressed juices through various packaging formats such as bottles, cartons, and tetra packs has been driving their sales.

The global cold pressed juice market is witnessing expansion in regions such as North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. The increasing consumer awareness about the benefits of cold pressed juices especially in developing economies will support the market growth during the forecast period.

Market drivers

The chief market driver is the increasing health consciousness among consumers. More people are shifting towards healthy cold pressed juices from carbonated drinks and processed juices to meet their daily nutritional needs. The various nutritional and digestive health benefits of cold pressed juices are prompting consumers to incorporate them in their daily diets.

Market restraints

The high cost of cold pressed juices as compared to conventionally processed juices is a major market restraint. Also, the short shelf life of cold pressed juices makes their supply chain management difficult. The delicate extraction process also increases the production costs which are eventually passed on to the consumers making cold pressed juices relatively more expensive.

Segment Analysis
The cold pressed juice market is dominated by the fruit based juices sub-segment. Fruits like apple, orange and mixed fruits are the most popular flavors offered by cold pressed juice manufacturers. Consumers prefer fruit based juices as they are low in calories and high in vitamins and minerals. The fruit juices segment accounts for over 50% share of the overall cold pressed juice market owing to the increasing health consciousness among people. Vegetable juices is another emerging sub-segment in the market. Carrot, beetroot and mixed vegetable juices are gaining popularity due to their various health benefits like boosting immunity. However, fruit juices continue to lead the cold pressed juice segment.

Global Analysis
The North America region currently dominates the global cold pressed juice market and is expected to maintain its lead during the forecast period. The high health awareness paired with rising disposable income has boosted the sales of cold pressed juices in the US and Canada. Europe follows North America in terms of market share driven by countries like Germany, UK and France. However, the Asia Pacific region is projected to grow at the fastest pace during the forecast period on account of growing economy, health awareness and changing consumer lifestyles in countries like India and China. Latin America and Middle East & Africa also offer lucrative opportunities for cold pressed juice market with increasing product visibility and promotions by major players.

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