The male colour cosmetics market is anticipated to be worth US$ 17.57 billion in 2023 and US$ 43 billion by 2033. Male colour cosmetics adoption is expected to grow at a CAGR of 9.4% during the forecast period.  As societal perceptions continue to evolve, the boundaries of masculinity are blurring, leading to a surge in demand for makeup products tailored to men.

A prominent trend is the rise of natural and subtle looks. Men are increasingly gravitating towards products that enhance their features discreetly, highlighting their individuality without overshadowing it. This demand has given rise to specialized lines of sheer foundations, tinted moisturizers, and subtle bronzers, redefining the notion of “effortless” grooming. The skincare-makeup hybrid is gaining momentum.

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Male consumers are seeking products that not only provide cosmetic coverage but also offer skincare benefits. This fusion has led to the development of multifunctional items like those that BB creams infused with moisturizing and anti-aging properties, catering to men’s grooming needs holistically. Sustainability is a pivotal avenue for growth. Environmentally conscious male consumers are demanding eco-friendly packaging and clean formulations, creating an opening for brands to align with these values and differentiate themselves in the market.

Key Takeaways from the Male Color Cosmetics Market Study

  • As per FMI, the United States is spearheading the growth across North America, registering CAGR of 9.3% by 2023.
  • Sales of male color cosmetics are expected to surge at 9.1% CAGR across China through 2023.
  • Germany is expected to surge at a CAGR of 9.2% during the forecast period.
  • Anticipated for the year 2023, facial products are projected to constitute approximately 41% of the overall worldwide market share.

How Key Players are Revolutionizing the Male Color Cosmetics Market?

In a groundbreaking shift, key players are catalyzing a dynamic revolution within the global male color cosmetics market. No longer confined by traditional beauty norms, these innovators are dismantling stereotypes and empowering men to embrace self-expression unabashedly. Through strategic branding, tailored product lines, and targeted marketing campaigns, these key players are erasing stigmas and tapping into the burgeoning demand for male-oriented beauty products. By formulating products that cater to men’s unique skincare needs and preferences, they are seamlessly integrating masculinity with makeup.

These industry leaders are championing inclusivity and diversity, displaying a wide spectrum of male identities and skin tones. Collaborations with male celebrities and influencers further solidify their influence, disseminating the message that makeup knows no gender. By normalizing makeup as a tool for all genders, key players are not just transforming the male color cosmetics market; they are reshaping societal paradigms and ushering in a new era of self-assured authenticity. This evolution is not just about makeup; it is about fostering confidence, breaking barriers, and celebrating individuality on a global scale.

Key Players

  • L’Oreal
  • Estee Lauder Companies
  • Chanel
  • Menaji Worldwide LLC
  • Mens MakeUp
  • 4VOO
  • Glossier Inc.
  • Guerlain
  • War Paint
  • Koh Gen Do
  • Hourglass
  • Formen Inc.

Product Portfolio

  • Chanel’s product portfolio emanates timeless elegance. From iconic fragrances to haute couture fashion, their offerings epitomize luxury and sophistication, captivating discerning individuals worldwide.
  • Menaji Worldwide, LLC curates a range of high-performance men’s grooming solutions. Specializing in skincare and cosmetics, their portfolio empowers modern men to achieve flawless appearances effortlessly, reflecting confidence and refinement.
  • Men’s Makeup’s portfolio redefines men’s beauty. With a diverse array of makeup products, they celebrate individuality and self-expression. Their range enables men to amplify their style and embrace their unique identity boldly.

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Market Segmentation

By Product:

  • Lip Products
  • Face Products
    • BB Creams
    • CC Creams
    • Concealers
    • Blotting Powders
    • Beard Color Sticks/Pens
    • Face Foundations
  • Eye Products
    • Under Eye Concealers
    • Kohl
    • Eyeliners
    • Eyebrow Pencils
  • Other Products

By End User:

  • Individual Products
  • Commercial Products

By Nature:

  • Natural/Organic Color Cosmetics
  • Synthetic Color Cosmetics

By Price Range:

  • Premium Color Cosmetics
  • Mass Color Cosmetics

By Sales Channel:

  • Hypermarkets/Supermarkets
  • Speciality Stores
  • Drug Stores
  • Online Retail
  • Department Stores
  • Beauty Stores
  • Multi-brand Stores
  • Direct Sales