Benefits of White or Transparent Backgrounds for Product Photos in E-commerce
Good product photos in e-commerce grab customer attention as intended and drive up sales.
There are different creative ways to showcase products, and achieve this but using a white or transparent background remains the gold standard for online retailers.
Benefit 1: Puts the Focus on the Product
A white or transparent background removes distractions and puts the spotlight squarely on the product itself.
There are no busy elements, and the customer can clearly see the item's colors, details, and features, which is important in online shopping where customers can’t handle the product physically.
Benefit 2: Creates Consistency and Professionalism
Consistently using a white background creates a clean, organized, and professional look for an e-commerce site and lends an air of quality to the products. Sloppy or unprofessional product photos reflect poorly on the brand.
The consistency unifies the appearance of the product catalog and puts more trust in the brand.
Having contrasting backgrounds on the other hand can even be visually confusing for shoppers.
Benefit 3: Meets E-commerce Platform Requirements
Most major online marketplaces and e-commerce platforms like Amazon and eBay either require or strongly prefer product photos on a white background.
Stick to these standards and your product listings are optimized.
Benefit 4: Enables Easy Editing and Versatility
White backgrounds are flexible and much easier to edit in post-production than busy or colored backgrounds.
The isolated product can then be placed on other backgrounds as needed for different uses like marketing materials or social media.
Benefit 5: Improves Page Load Speed and SEO
Background removal and white background replacement reduce the image file size compared to a complex, high-resolution background.
Such product pages load faster – great for user experience and conversions. Plus, the search engines favor faster-loading pages.
Try ProductScope AI’s Free Background Remover.
This AI tool lets you edit the backgrounds from your product photos in HEIC, PNG, or JPG files within seconds.
Go for transparent or white backgrounds, and in the case of former, you may consider selecting from a collection of other background options in colors, images, etc.
It’s great for quick, high-quality photo edits powered by AI.
You just upload your picture, let the tool erase the background, and pick the background you want.
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