Market Assessment of the Metal Coating Sector in the UAE

  • UAE’s economy recovered in 2018 from the oil price shock and is expected to grow through 2024 driven by government’s economic diversification initiatives, and investment growth in sectors including wholesale and retail, manufacturing, and construction
  • Metal coating and allied businesses account for about 7% of the global metal products market. The top end use industries for the market include hospitality, switchgear, interior decorations, construction, advertising, fabricators, and engineering
  • The offerings from the sector are used for a variety of end purposes including decoration, protection, enabling specific functions, etc.
  • Construction, manufacturing, oil & gas, petrochemicals and marine industries are the key consumers of metal coating products in the UAE. Increasing FDI inflow and favorable investment laws are expected to drive growth in the country’s construction/infrastructure and manufacturing sectors
  • The UAE petrochemicals industry is expected to witness slow growth due to delay in capacity addition amid surging demand. Developments in the maritime infrastructure and marine MRO industry are likely to boost the UAE metal coatings market for marine applications.

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Table of Content:

GDP & demographic indicator review & analysis

  • Review, analyze, and forecast macroeconomic indicators for the UAE. Key indicators under review to include:
  • Nominal GDP and real GDP growth
  • Inflation
  • GDP breakdown
  • Review, analyze, and forecast demographic indicators including
  • Population size and structure
  • Population growth rate

Analyze economic drivers and risks that are affecting the metal coasting sector as a whole

Metal Coating Market

  • Review and analyze trade statistics including:
  • Import and export data
  • HS code level analysis of the trade statistics (by category)
  • Countries of origin of imports and destination of exports
  • Based on the trade statistics, develop a size of the potential total metal coating market from a trade vantage point
  • Conduct detailed analysis of GRC projects to define the metal coating market and to develop a better understanding of the market size and trends
  • Profile of the main competitors in the UAE (5–6)
  • Define the market share of the main competitors
  • Analyze the market structure of the main competitors
  • Analyze the market segments of the competitors
  • Analyze the pricing structure at each level (importer, distributor, retailer)
  • Define the market demand drivers of the market
  • Identify the current market size of metal coating in UAE
  • Conduct an external environmental study and formulate findings into opportunities and threats, analysis will include economic, demographic, cultural, political, competition and technology.
  • Conduct internal capability analysis and formulate findings into weaknesses and strengths
  • Identify the market share that would capture by the project
  • Storage, transportation, maintenance and handling requirements for the business
  • Develop a quantifiable market attractive index to assess the rivalry of the proposed project using various essential indicators such as but limited to market size & market growth, pricing trend, intensity of competition, and market entry risk
  • Adopt an appropriate methodology for forecasting the expected demand of metal coating for the UAE market for the coming 5 years

Key Assumptions & Sources of Information

  • The client will be asked to provide any market and research data that could be of benefit to the engagement
  • GRC internal resources including existing reports and databases will be exhausted prior to seeking secondary sources
  • Where necessary, secondary sources including government websites, publications, white papers, and public databases will be reviewed to complement GRC internal resources
  • Government data are assumed to be accurate

Competitor Interviews

  • Identification of metal coating providers in UAE
  • Agree with the client on the top 5–6 companies as per the ranking from previous phase
  • Develop the interview guide
  • Share with the client and seek approval before proceeding with the interview
  • Glasgow Research and Consulting will interview a minimum of five companies in UAE, the additional 5 identified companies will be interviewed only when a company refuses to participate in the interview
  • Conduct secondary research on identified competitive set for initial profile preparation. Formulate and execute a competitor survey, to obtain/ validate:
  • Year of establishment
  • Number of employees
  • Geographic coverage
  • Distribution model
  • Sector focus
  • Key clients, if available
  • Pricing estimate
  • Relevant regulatory framework
  • Perceived market share
  • Key market trends and market outlook including challenges
  • The focus of the interviews will also include (this list is not exhaustive):
  • What sectors do you focus on?
  • What services do you offer?
  • Who are your main competitors?
  • What are your strengths and weaknesses?
  • What geographies do you cover?
  • Where are your warehouses located?
  • Prepare competitor profiles based on information obtained in the customer and competitor survey, supplemented with information obtained through secondary research
  • From the interviews we will aim at collecting the following information regarding the market analysis:
  • Estimate the share of the market from the total trade market size
  • Identification of challenges, opportunities and market potential in the future.
  • Understating of the product segments that are most important from end user perspective
  • Distribution channels and network and challenges around it

Opportunity Assessment

  • Based on the interviews and data collected from previous phases, Glasgow Research and Consulting will work with the client on developing the market size assumptions per vertical. GRC will do its upmost to collect this information and conduct the analysis to come up with Total market size and addressable market size per vertical.
  • Based on the findings from previous phases, GRC will develop an opportunity assessment matrix based on economic factors, sector development factors and market potential
  • Collate and analyze the findings from the competitor survey to develop a Porter’s Five Forces analysis, to summarize the competitive landscape
  • Develop a SWOT analysis of the Client relative to the competitive landscape in the region
  • The analysis will then be used to develop a high-level strategic recommendation for AG with areas to be covered, but not limited to:
  • Determine the addressable market opportunity for a new entrant
  • Critical success factors to replace competition and gain sustainable market share in the target markets
  • Proposed prices and pricing strategy
  • Margin structure
  • Details of the products / recommended product mix

About Us:

Glasgow Research & Consulting clients are Global Fortune 500 companies, regional conglomerates and entrepreneurial ventures.
The ability to anticipate competitors’ moves and analyze markets is key to winning in the Middle East & Africa region. Our biggest pride comes from helping international companies to be successful in emerging markets.

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