UAE as Medical Tourism Destination
- Global medical tourism market is estimated to be USD 71 billion in 2020 and expected to increase at a CAGR of 9.7% during 2020–2025
- Customers for medical tourism can be divided into cost focused, quality focused and experiential. Customers from GCC countries mainly search for quality healthcare service, while South Asian customers look for cost and value for money. Customers from developed countries are mainly in search for combination of all (quality, cost, and experience)
- Oncology, cardiovascular surgery, Orthopedic, and neurological treatments are most sought after services in medical tourism. In 2020, combined spending on these treatments accounted for over 50% of total medical tourism spend.
- Developed countries are source of outbound medical tourists which look for cost savings and quality, while Asia and African countries are source of outbound tourists which look for services unavailable in their country.
- For cost conscious and value for money service seeking customers, it can highlight the mix of quality and cost — high quality at moderately higher cost. For experience seeking customers, it has some of the best tourist destinations in the Middle East, which can be leveraged to attract the medical tourists
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Table of Content:
Research objective, Market Definitions, and Research Approach
Executive Summary
- Service Attractiveness
- Marketing Strategy Overview
- Conclusion and Recommendation
Govt. Funding on citizen treatment in Foreign Countries 2020
- KSA
- Qatar
- Bahrain
- Eastern Europe (Poland & Romania)
- North Africa (Algeria, Morocco)
- Israel
- India
Global Medical Tourism Market 2020 (by value and volume)
- Key Destinations
- Popular Medical Services
- Share of GCC and the UAE (estimated)
Key Drivers for Abu Dhabi Being Medical Tourism Destination
- Abu Dhabi Value Proposition over other destinations such as USA, Singapore, and Germany
- Cost benchmarking for popular medical services — Abu Dhabi vs 3 others (selected based on research and finalized with client discussion)
Major challenges in inbound medical tourism for Abu Dhabi
- GCC countries development of healthcare infrastructure
- Strict international travel restriction amid pandemic will restrain medical tourism in medium term
Marketing Plan to Promote Abu Dhabi as Medical Tourism Destination
- Tentative Budget
- Target Markets in Budget of:
- AED 10 million
- AED 20 million
- AED 30 million
Recommendation
- Market Success Probability
- Investment drivers and risk
- Key success factors/Considerations
- Conclusion
The United Arab Emirates (UAE) has emerged as a beacon of innovation and excellence in various sectors, including healthcare. With state-of-the-art infrastructure, cutting-edge technology, and world-class medical facilities, the UAE has positioned itself as a leading destination for medical tourism. In this blog post, we explore the factors that make the UAE an attractive choice for individuals seeking high-quality healthcare services.
1. Advanced Medical Facilities
The UAE boasts an impressive array of hospitals, clinics, and specialized medical centers equipped with the latest advancements in medical technology. From robotic surgery and advanced imaging techniques to specialized treatments for complex medical conditions, patients have access to a comprehensive range of medical services delivered by highly skilled healthcare professionals.
2. Internationally Accredited Hospitals
Many hospitals in the UAE hold international accreditations and certifications, ensuring adherence to rigorous quality and safety standards. Accrediting bodies such as the Joint Commission International (JCI) and the Health Authority — Abu Dhabi (HAAD) provide independent validation of the quality of healthcare services offered in the UAE, instilling confidence in patients seeking treatment abroad.
3. Multidisciplinary Medical Expertise
The UAE attracts a diverse pool of medical professionals from around the world, including specialists in various fields such as cardiology, oncology, orthopedics, and cosmetic surgery. Patients benefit from access to multidisciplinary teams of experts who collaborate to deliver personalized and comprehensive care tailored to individual needs.
4. Wellness and Rehabilitation Centers
In addition to acute medical care, the UAE offers a range of wellness and rehabilitation centers focused on holistic healing and recovery. These centers combine traditional therapies with modern techniques to promote overall well-being and enhance the patient’s quality of life during and after treatment.
5. Seamless Patient Experience
From visa facilitation and accommodation arrangements to personalized concierge services, the UAE prioritizes the comfort and convenience of medical tourists. Dedicated patient coordinators assist with appointment scheduling, medical consultations, and logistical support, ensuring a smooth and hassle-free experience for patients and their accompanying family members.
6. Cultural Diversity and Hospitality
The UAE’s rich cultural tapestry and spirit of hospitality create a welcoming environment for international patients. Multilingual staff members, culturally sensitive care practices, and amenities designed to cater to diverse preferences contribute to a positive and inclusive patient experience.
7. Recreational and Leisure Opportunities
Beyond medical treatment, patients visiting the UAE for medical tourism can take advantage of the country’s myriad recreational and leisure offerings. From world-class shopping destinations and culinary experiences to pristine beaches and desert safaris, the UAE offers ample opportunities for relaxation and exploration.
Conclusion
As the UAE continues to invest in healthcare infrastructure and elevate its standards of medical care, it solidifies its position as a premier destination for medical tourism. With a commitment to excellence, innovation, and patient-centric care, the UAE welcomes individuals from around the world seeking top-quality healthcare services in a vibrant and culturally rich setting. Whether for complex medical procedures, wellness retreats, or rehabilitation services, the UAE stands ready to unlock excellence and redefine the future of medical tourism.
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