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Educational Tourism Market Is Driven By Increasing Interest In Experiential Learning
Educational tourism refers to organized travel that incorporates educational experiences in destinations visited. Popular educational tours include language immersion programs, cultural exchange programs, community service-focused trips, study abroad semesters, field studies, and internship opportunities abroad. Educational tourists have the opportunity to complement traditional classroom learning with hands-on, experiential learning outside the classroom setting. They gain valuable cultural exposure and global understanding by interacting with locals and immersing themselves in foreign cultures, societies and landscapes. Experiential learning through educational travel allows students to learn life skills like adaptability, independence and cultural sensitivity. It promotes cognitive development and personal growth.
The global educational tourism market is estimated to be valued at US$ 1,092.45 Bn in 2024 and is expected to exhibit a CAGR of 12% over the forecast period from 2024 to 2031.
Growing interest in experiential learning opportunities outside the classroom is a key factor driving the growth of the educational tourism industry.
Key Takeaways
Key players operating in the educational tourism market are EF Education First Ltd., ACIS Educational Tours, Explorica, Inc., WorldStrides, Rustic Pathways, Walking Tree Travel, Travel For Teens, School Tours of America, EST , World Expeditions Travel Group Pty Ltd, ACE CULTURAL TOURS, Atlantis Erudition &Travel Services, Kesari Tours Pvt. Ltd., ATG Travel, Global Educational Travel, Educational Tours, Inc., AAI EDUTOURZ, and Capital Tours, Inc. EF Education First Ltd. and Explorica, Inc. capture a majority share of the market owing to their diverse portfolio of educational programs across various price points and destinations globally.
The growing demand for international educational experiences from college students and working professionals is driving significant of Educational Tourism Market Growth industry. Short-term programs, summer abroad opportunities, internships and fellowships have become extremely popular among students looking to add a global experience to their resumes.
The market is witnessing increased global expansion as providers diversify their program locations beyond traditional host regions like Europe, Australia and New Zealand. Destinations in Asia, South America, Middle East and Africa are witnessing a strong surge in educational visits. Partnerships with local universities and student housing providers have helped global educational travel organizations expand their footprint worldwide.
Market drivers
Interest in experiential learning beyond traditional classrooms is a major driver propelling growth of the educational tourism market. Students are recognizing the value of alternative, hands-on learning approaches combined with cultural immersion when studying subjects and topics. This makes educational trips an attractive supplement to formal degrees as it allows students to contextualize their studies and gain a richer, well-rounded understanding of the real world. The experience also builds life skills and provides networking opportunities that give graduates a competitive edge in the global job market.
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