The agritourism market involves traveling to rural areas to engage in activities on farms, wineries, local festivals and programs related to agriculture. Popular agritourism activities include hayrides, u-pick farms, corn mazes, festivals celebrations of annual produce harvests and educational demonstrations or hands-on activities. Agritourism provides an opportunity for citizens particularly families and students to engage with nature and farm activities while also supporting local businesses and economies. It also helps farm owners earn additional income from properties through tours and on-site sales of products. The global Agritourism Market Size offers a unique experience to taste fresh produce, witness livestock up close and learn about sustainable farming practices in a leisurely setting.

The Global Agritourism Market is estimated to be valued at US$ 17.51 Bn in 2024 and is expected to exhibit a CAGR of 11% over the forecast period from 2024 to 2031.

Key Takeaways

Key players operating in the agritourism market are Field Farm Tours Limited , Farm to Farm Tours, Bay Farm Tours., Star Destinations , Expedia, Inc. , Select Holidays, Green mount Travel., Blackberry Farm, LLC., GTI Travel, Kansas Tourism, Trump Tours Inc., Tour De Farm, Kisan Eco Farm and Farm Stay, Liberty Hill Farm , Harvest Travel International , Farm to Farm International , STAR Destinations , Stita Group , Select Holidays, and Agritours Canada Inc. Agritourism enjoys growing demand among families and students seeking unique leisure activities in rural areas. The market is also expanding globally with new players establishing farm tours and programs in different regions and countries.

The growing demand for unique leisure activities away from urban settings is driving more people to explore agritourism options. With rising health awareness, many prefer experiential vacations involving outdoor activities, organic food and cultural exchanges. The agritourism market offers experiences tailored to these changing consumer preferences.

Farm owners are also incentivized to diversify into agritourism business as it helps boost supplemental income. Operating recreational facilities and hosting programs helps draw new revenue streams without major investments. This has spurred many small farmers globally to open their areas for agritourism.

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