Children’s Cosmetics Market Outlook

Children’s cosmetics are makeup kits aimed at children and preteens and contain similar products marketed to adults. Brands are taking the first step in creating an impression on young consumers to stay relevant in their later years. The global children’s cosmetics market report by Market Research Future (MRFR) contains drivers and challenges for the industry during the period 2020 to 2028.

COVID 19 analysis

The outbreak of the Covid pandemic showed declining results in the expansion of the cosmetic industry. The lockdown situation across the globe caused the shutdown of manufacture and production units due to labor shortages. Several cosmetic stores were even closed. The effect of the downfall was marked in various regions which showed the decrease in demand for cosmetic products in those regions. The major effect was on the children’s cosmetics industry which showed a decline in the supply chain that was affected by halted factory work in China.       

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The lockdown situation was extended for a long period as per the government guidelines. The government has instructed certain companies for upcycling as they turn to sustainable sources of raw materials. The corona pandemic had led some cosmetic firms to start setting up the supply network. The government aimed to positively transform the industry by sustainable sourcing and producing derivatives.

Market Scope

The global  Trends is estimated to register a CAGR of 6.79% to reach a staggering value of USD 1,795.15 million in value by 2026. The large value can be attributed to the large disposable income allocated for children by their parents. Awareness of cosmetics and their subsequent use by children can bode well for the market. Marketing campaigns by cosmetic manufacturers implying the use of natural ingredients, a variety of colors, new package designs, and economical prices can attract consumers and bolster market demand.

The presence of social media sites and influencers on these sites advocating the safe use and consumption of digital content by children due to easy access to electronic devices can drive market sales over the forecast period. The entry of startups into the market space is giving the market a level playing field and lowering prices as a result.

However, the presence of asbestos fibers in children’s cosmetics can restrain the market.

Segmentation

The global children’s cosmetics industry is segmented by product type, category, and distribution channel.

By product type, the market has been segmented into beauty kits, lip products, face products, eye products, and others. The ‘others’ segment includes body glitter, hair chalks, nail polish, and makeup removers. Face products comprise blushes, foundations, and others. Eye products include mascaras, eyeshadows, and eyeliners. Lip products are further segmented into lip glosses, lipsticks, and lip balms. Among products, the beauty kits segment dominated the global children’s cosmetics market with a market share of approximately 50.08% in 2019. The dominance of the segment is due to the increasing demand for beauty kits.

By category, the conventional products segment dominated the children’s cosmetics market with a market share of 66.77% in 2019. However, the organic and natural products segment is expected to record a CAGR of 7.45% during the forecast period. This can be attributed to the products marketed at tweens and the impressionable effort of online Ads.

By distribution channel, the global children’s cosmetics market is segmented into store-based and non-store-based. The store-based channel is further segmented into specialty stores, supermarkets & hypermarkets, and others. The store-based segment dominates the sales of luxury cosmetics worldwide. This is attributed to the availability of various retail outlets for acquiring children’s cosmetics. The establishment of supermarkets & hypermarkets and specialty stores has resulted in the dominance of store-based channels. The store-based channels segment is projected to remain dominant during the review period.

Regional Outlook

Geographically, the global children’s cosmetics market has been categorized as North America, Europe, Asia Pacific (APAC), and Rest-of-the-World (RoW).

Europe had dominated the global market accounting for the largest share in 2019. Germany dominated the European market, followed by the UK and France. The large amount of pocket money given to preschoolers and tweens can influence the penetration of the children’s cosmetics market. This can be attributed to easy access to the Internet and the online presence of children aged 10 and older.

North America held the second-largest share in the global market in 2019, wherein the US was the largest country-level market, which is projected to remain dominant during the forecast period.

Asia-Pacific is projected to register the highest CAGR of 7.15% during the forecast period. This can be attributed to the large consumer base in the region, especially in China and India. Marketing of products such as perfumes for generation Alpha is likely to culminate in high returns for the global children’s cosmetics market till 2026. The establishment of beauty salons for children as exemplified by Shiseido owing to the purchase of beauty and skincare products and huge purchasing power can positively impact the market.

Competitive Outlook

Klee Naturals, Little Cosmetics, Nanjing Miss Beauty Cosmetics Co., Ltd., Candy Color Cosmetics, Townley, Inc., L’ORÉAL S.A., Puttisu-USA, and Foshan Akia Cosmetics Co., Ltd. are key players of the global children’s cosmetics market.