In 2024, the Philippines tourist market is projected to be worth US$ 12.30 billion. By 2034, the industry is expected to be valued at more than US$ 34.47 billion. With a CAGR of 10.80%, the sector is expected to rise at an outstanding rate through 2034. The main drivers of tourism sales in the Philippines are online platforms, travel agents, and tourism boards’ advertising campaigns.

There are some spectacular volcano climbs in Bicol (Mount Mayon and Mount Isarog, for example), and dozens of national parks, heritage sites, wildlife reserves, and volcanoes in Mindoro, Palawan, and the Visayas. Mount Kanlaon, an active volcano in Negros, is one of the country’s most challenging climbs, while the neighboring Northern Negros Forest Reserve is a raw, mesmerizing scene of peaks, waterfalls, and fumaroles typical of the archipelago’s wilderness locations.

There are several opportunities to explore natural wilderness in the Philippines. The Sierra Madre in Luzon and the Balbalasang-Balbalan National Park in Kalinga, for instance, are both rarely visited by tourists but provide thrilling trekking through dense rainforests and across dizzying peaks.

The conversion of airport terminals into global gateways has aided in the international tourism development of the country, with about 95–99% of visitors arriving by air. In recent years, the airports in Davao City and Iloilo City have been modernised, allowing direct charter flights from Singapore.

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Meanwhile, Mactan-Cebu Airport, which has long handled both scheduled and charter flights from throughout East Asia, was set to begin long-haul flights in 2016, when three Philippine airlines were operating between Cebu and Los Angeles, California. Started walking. In the near future, there will be more direct international flights to Cebu, Boracay and Davao. In addition, the country’s hospitality sector is increasingly focusing on the contactless payment trend. When contactless payments are allowed, customers save time by not having to sort through cash or try to enter their PIN.

Key Trends in the Philippines Tourism Market

The Philippines has emerged as a prominent player in the global tourism industry, attracting travelers with its diverse landscapes, rich cultural heritage, and warm hospitality. As the world continues to evolve, so does the tourism market in the Philippines. Exploring the key trends shaping this industry provides valuable insights for stakeholders and enthusiasts alike.

• Sustainable Tourism: With an increasing global focus on environmental conservation, sustainable tourism has become a pivotal trend in the Philippines. Travelers are now more conscious of their ecological footprint, prompting the industry to adopt eco-friendly practices. Resorts and tour operators are emphasizing responsible tourism, promoting initiatives like plastic-free campaigns, wildlife protection, and community engagement to ensure a balance between economic growth and environmental preservation.
• Digital Transformation: The tourism industry in the Philippines is undergoing a digital revolution, leveraging technology to enhance the visitor experience. Mobile applications, online booking platforms, and virtual tours have become integral in attracting tech-savvy travelers. Additionally, destination marketing has shifted to social media platforms, providing a dynamic and visually appealing showcase of the country’s attractions, engaging potential tourists and influencers alike.
• Rise of Niche Tourism: Beyond traditional attractions, niche tourism is gaining traction in the Philippines. Adventure tourism, wellness retreats, culinary tours, and cultural immersions are becoming popular choices among travelers seeking unique experiences. This trend fosters the development of specialized services, allowing local businesses to cater to the diverse interests of tourists and contribute to the overall growth of the tourism sector.
• Government Initiatives: The Philippine government plays a pivotal role in steering the tourism industry. Strategic policies and initiatives aimed at infrastructure development, promotional campaigns, and visa facilitation contribute to the sector’s growth. Collaborative efforts between the public and private sectors are crucial in ensuring sustainable tourism practices and maintaining the country’s competitive edge on the global stage.

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Competition Scenario

The major players in Philippines tourism are focusing on promotional strategies and advertising of popular tourist destinations in the Philippines to improve sales in the market.

The major players present in the Philippines tourism market are

• Scorpio Travel and Tours Inc.
• Baron Travel
• Asiaventure Tours & Travel
• Vansol Travel & Tours
• Kapwa Travel
• Marsman Drysdale Travel Inc.
• Rajah Tours Philippines
• Atlas Tours and Travel Inc.
• Bridgeway Travel and Tours
• Haranah Tours Corporation
• Travel Related Incentive Programs and Services, Inc.
• Travbest Travel & Tours
• Rakso Air Travel & Tours Inc.
• GoldenSky Travel and Tours
• GrandHope Travel Tours
• Kesari Tours Pvt Ltd
• Tourismo-Filipino Inc.

Philippines Tourism Market by Category

By Tourism Type:

• Cultural & Heritage Tourism
• Medical Tourism
• Eco/Sustainable Tourism
• Sports Tourism
• Wellness Tourism
• Others

By Booking Channel:

• Phone Booking
• Online Booking
• In Person Booking

By Tourist Type:

• Domestic
• International

By Age Group:

• 15-25 Years
• 26-35 Years
• 36-45 Years
• 46-55 Years
• 66-75 Years