Market Synopsis:

The nut butters market 2020 can reach USD 4 billion by 2024, claims Market Research Future (MRFR). MRFR adds that the market can procure an approximate growth rate of 4% over the forecast period, which is between 2019 and 2024. We will provide COVID-19 impact analysis with the report, along with all the extensive key developments in the market post the coronavirus disease outbreak.

Prime Boosters and Restraints

Health consciousness has mounted significantly in recent years, as cases of type 2 diabetes and cardiovascular diseases has surged at an alarming pace, giving a boost to the need for products like nut butters market. People are increasingly becoming more aware of the health benefits, such as the fat content that is polyunsaturated and monounsaturated fatty acids that help curb LDL cholesterol, which helps push the market expansion. Other growth inducing factors can be the high amounts of healthful nutrients and the rising focus on weight loss among people.

Some of the most reputed vendors are striving to expand their product ranges and are offering numerous variety of nut butter that has bolstered the demand even more in the market. To be ahead of their rivals, various vendors are keeping a close tab on the evolving food habits of consumers and are coming up with new products including salt-low sodium products. Many of these products are available with the ‘no added salt’ tag, thereby accelerating the demand as healthy food habits are gaining speed among consumers.

Peanut butters have gained immense momentum among vegetarians and vegans, since these have plant-based protein. The high popularity of peanut butters among vegetarians and vegans has accelerated the market growth rate in recent years. Increasing launches of new food and beverage items that are vegan and cater to all consumer types are helping boost the market size to a large extent.

For instance, in August 2020, Starbucks UK launched its latest peanut butter frappe called Peanut Butter Cup Frappuccino that has been made using crunchy chocolate pieces and peanut butter sauce along with whipped cream. It is perfectly safe for those with nut allergy as the peanut butter used has been made using sunflower seeds.

Key Players

Some of the highly renowned firms in the global market include The J. M. Smucker Co. (US), Hormel Foods Corporation (US), Barney & Co. California LLC (US), Barney Butter (US), NuttZo Co (US), Once Again Nut Butter (US), Hain Celestial (US), Bliss Nut Butters (US), CACHE CREEK FOODS (US), Funky Nut Company (UK), Krema Nut Company (US), to mention a few.

Market Segmentation:

The nut butters industry can be categorized based on type, category and distribution channel.

The types of nut butters are almond, peanut, hazelnut, cashew, and others.

The categories discussed in the study include organic as well as conventional.

The key distribution channels are store-based and non-store-based. The store-based channels in the market include convenience stores, supermarkets & hypermarkets, and more.

Regional Analysis

The industrial size peanut butter has been reviewed based on four regions, namely North America, Asia Pacific/APAC and Europe along with RoW/rest of the world.

North America controls the nut butters market, given the extremely high use of butters and spreads in meals across the region. The extensive presence of a number of renowned players introducing a variety of nut butters in the market to gain more consumers also boosts revenue generation. The regional market also stands to profit from the accelerated demand for low-fat nut butters among people that are health conscious and prefer a healthy lifestyle. The expansion of health conscious population in the region is offering several attractive opportunities to the vendors presently operating in the North American market.

The APAC market, with the fastest growth rate, seems to be progressing relentlessly owing to the increasing prominence of various firms that offer a variety of nut butters. The preference for peanut butter has been rising at a promising rate in the region, as more and more people are turning health conscious and are following a healthy lifestyle. Further, the growing prevalence of online retail, convenience store, departmental stores and supermarkets/hypermarkets also catalyze the market expansion in the region.

NOTE: Our Team of Researchers are Studying Covid19 and its Impact on Various Industry Verticals and wherever required we will be considering Covid19 Footprints for Better Analysis of Market and Industries. Cordially get in Touch for More Details.

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