Digital marketing has revolutionized how businesses attract and engage with potential customers for their products and services. Apart from this, it can still be a challenging concept to keep up with which digital strategy works best in this rapidly growing digital era.

Forbes Advisor India has brought together an ultimate guide that walks you through everything you need to be aware of while creating winning digital marketing strategies for your business. Further in this article, you’ll learn what digital marketing is, its types and methods that work best and examples that give exceptional results.

Digital marketing has revolutionized how businesses attract and engage with potential customers for their products and services. Know more about its types that work best.

What Is Digital Marketing?

Digital marketing at times called online marketing or internet marketing—is a means of engaging with likely buyers who use digital technologies. The basic goal of digital marketing is to attract interest and sales for products and services.

You can run digital marketing through the internet on any device connected to it using various communication strategies, including text messaging, email, online-based advertising and social media.

Why Is Digital Marketing Important in 2024?

Traditional marketing channels like broadcast television, radio and newspapers are still intact but are no longer dominated with the massive audiences they commanded in their heyday. To be a successful marketer, you need to focus where your audience is and market accordingly and nowadays, people are on the internet.

According to Statista, there are more than 1.2 billion internet users in India alone, and that number continues to grow. As digital usage increases, so will opportunities for digital marketing. But digital marketing isn’t just important because internet usage is so high; it’s vital because digital marketing techniques produce exceptional results.

In a recent Nielsen survey of marketers, 62% of participants reported that digital spending on social media marketing was either extremely or very effective for them. Search marketing and online/mobile display marketing each earned 57% high-to-very effectiveness ratings, while online/mobile video earned 58%.

What Is a Digital Marketing Strategy?

A marketing plan offers a road map for how you intend to use marketing to accomplish the goals and objectives defined in your company’s business plan. A digital marketing strategy details how you use digital technologies and communication to reach your target audience and convert prospects into buyers.

The best digital marketing strategists employ a range of digital mechanisms. Digital advertising, search engine optimization (SEO), social media marketing, content marketing and email marketing are just a few digital hacks that can work together to create extraordinary results. Your digital tactic should outline which tools you plan to opt for and how you plan to executive them for your business.

Types of Digital Marketing

Social Media Marketing

When you look at social media stats, the number of current and projected social media users is simply astounding. It’s estimated that 4.9 billion people worldwide use social media, and experts predict that number will rise to 5.9 billion by 2027.

As of 2023, Facebook still dominates with the most active users—2.9 billion global users— followed by YouTube with 2.5 billion, WhatsApp with 2 billion and Instagram with 2 billion. LinkedIn has more than 900 million users worldwide, while TikTok, Snapchat, Twitter and Pinterest each have over 450 million active users. Clearly, these massive audiences present incredible opportunities for marketers.

One of the important advantages of social media marketing is that you are not required to have to be effective. Every digital marketing platform allows you to create an account with no cost involved, which means you can share content immediately, even if you want to cut short your expenses or do not wish to spend on advertising. Social media channels also offer paid advertising opportunities that let you create highly targeted campaigns designed to reach your targeted audience.

Social media has a solid track record for generating sales; 76% of consumers report purchasing a product after seeing it on social media. For optimal results, it’s best to focus on one or two social channels when starting out and then expand when you’re comfortable. Also, consistency is key in social media marketing; you need to engage with your audience regularly.

Search Engine Optimization (SEO)

At this very moment, there’s a high chance that the internet users are searching for the products and services that your business has to offer. Those hot prospects will only be able to find you if your company’s site is visible on search engine results pages (SERPs). In simpler words, you have to be visible and appear on Google search results and rank high if you want your audience to be directed to your website.

Investing in search engine optimization (SEO) is one of the smartest marketing moves you can make. Great SEO can deliver an ROI of 700% or more. With some upfront planning, you can ensure that your website content is easy for prospective buyers to find. And, when you use compelling content and marketing messaging, you can convert more of your website visitors into buyers.

If you have an estimated or tight budget , SEO can be started easily by using free tools such as Google Keyword Planner and Google Trends to do your research. Paid SEO tools are also available and the planning process and SEO research are much more manageable with it. The  equipment you with the knowledge you need to rank higher on Google and other search engines.

SEO can be complicated, and if you don’t have knowledge of the field, you may want to hire an expert to help you. The http://www.czarsindia.com. can help you with every aspect of SEO, including technical SEO, on- and off-page SEO, link-building, mobile SEO, keyword research and SEO copywriting.