The study on sales in the Men’s Personal Care Industry (メンズパーソナルケア市場) provides an in-depth analysis covering a range of factors such as production capacities, demand for Men’s Personal Care products, product innovations, revenue generation from sales, and the overall market outlook worldwide.
A market research report conducted by Fact.MR, a leading provider of business and competitive intelligence, delves into the global sales of Men’s Personal Care products. It begins with an overview of the market, followed by an examination of demand and consumption volumes, as well as the share and size of various end-use segments.
The global sales of men’s personal care products are projected to reach a market value of US$ 30 Billion in 2022. Moreover, it is anticipated to exhibit a Compound Annual Growth Rate (CAGR) of 9.6%, culminating in a market value of US$ 75 Billion by the end of the assessment period spanning 2022-2032.
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The readability score of the Men’s Personal Care market demand report is good as it offers chapter-wise layout with each section divided into a smaller sections.
The report encompasses graphs and tables to show the entire assembling. Pictorial demonstration of the definite and estimated values of key segments is visually appealing to readers.
This Men’s Personal Care market outlook report explicates on vital dynamics such as the drivers, restraints and opportunities for key players and competitive analysis of Men’s Personal Care along with key stakeholders as well as emerging players associated with the manufacturing of product.
The Key trends Analysis of Extended Men’s Personal Care market also provides dynamics that are responsible for influencing the future sales and demand of over the forecast period.
Key Players in the Men’s Personal Care Market:
- Reckitt Benckiser
- Beiersdorf AG
- Johnson & Johnson
- Edgewell Personal Care Company
- Unilever
- L’Oréal
- Coty Inc.
- Estee Lauder Companies, Inc.
- Procter & Gamble
- Kao Corporation
Key Takeaways:
- Rise in Male Grooming Awareness: Men’s grooming had gained significant attention, with more men becoming conscious of personal appearance and grooming routines. This trend was driven by changing societal attitudes and increased exposure to grooming influencers and media.
- Diverse Product Offerings: The men’s personal care market expanded beyond basic grooming products to include a wide range of offerings such as skincare, haircare, beard care, fragrance, and body care products. Brands were increasingly tailoring products to address specific needs and concerns of men.
- Skin Care Focus: Skincare for men was a prominent trend, driven by the desire for healthier skin and anti-aging solutions. Men were adopting skincare routines that included cleansers, moisturizers, serums, and sunscreens.
- Beard Care and Facial Hair Products: The popularity of facial hair trends led to the growth of beard care products, including beard oils, balms, and grooming tools. Men were investing in maintaining well-groomed facial hair.
- Natural and Organic Products: Similar to the broader personal care market, men’s personal care products were seeing a demand for natural and organic formulations with fewer synthetic ingredients.
- Online and Direct-to-Consumer (DTC) Sales: E-commerce and DTC sales played a crucial role in the men’s personal care market, offering convenient shopping experiences and easy access to a wide range of products.
- Celebrity and Influencer Endorsements: Celebrity endorsements and influencer marketing had an impact on men’s personal care trends, with well-known figures promoting grooming routines and specific products.
- Customization and Personalization: Brands were offering personalized products and solutions to cater to individual preferences and specific skincare or grooming needs.
- Education and Awareness: Brands were focusing on educating consumers about skincare routines, grooming tips, and the importance of using the right products for their skin type.
- Masculine Packaging and Marketing: Packaging designs and marketing strategies were evolving to reflect a more masculine and gender-specific approach to appeal to the male consumer.
- Inclusive Marketing and Representation: Some brands were emphasizing inclusive marketing by representing a diverse range of men in their campaigns, recognizing that grooming is for people of all backgrounds.
- Sustainability and Eco-Friendly Products: Environmental concerns were influencing the men’s personal care market, prompting the demand for sustainable and eco-friendly product options.
- Convergence of Health and Beauty: Men’s personal care was intersecting with health and wellness, with products designed to improve both physical appearance and overall well-being.
Country-wise Analysis
Presence of Manufacturers Accelerating Growth for Men’s Personal Care Products in North America?
Increasing awareness regarding the benefits of using men’s personal care products like face washes and moisturizers, for cleansing the face and eliminating dirt, is spurring the sales of men’s personal care products in U.S and Canada.
In addition, presence of prominent manufacturers such as Procter & Gamble and Unilever, along with the growing infrastructure facilities for retailers, is expected to positively influence the sales of men’s personal care products. Thus, North America is expected to hold nearly 35% market share for men’s personal care products in the forecast period.
Competitive Landscape
- In December 2021, Beiersdorf AG acquired Chantecaille Inc’ skin care business. With this acquisition, the company is focusing on widening its presence in North American and Asian markets.
- In January 2022, L’Oréal and Verily announced first of its kind strategic partnership to advance precision skin health. The company is focusing on exploring and developing AI algorithms and dermatology for skincare.
Key Segments Covered in the Industry Report
- By Product
- Personal Grooming
- Shaving Cream &Gel
- After Shave Lotion
- Others
- Skin Care
- Face Care
- Body Care
- Hair Care
- Shampoo
- Conditioners
- Others
- By Distribution Channel
- Hypermarkets & Supermarkets
- E-commerce
- Pharmacy & Drugstores
- Others
- By Region
- North America
- Latin America
- Europe
- Asia Pacific
- Middle East & Africa
- Personal Grooming
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