Many wonder why they should pay for professional web design and development services when there are free or low-cost resources on the Internet to build their websites. The answer could not be simpler. We can all paint, write or, at some point, fix a tap. However, when we want an outstanding, specialized, and professional finish, we hire painters, writers, or plumbers for such tasks. All of them charge for their work, just as web design professionals have to do for their services.

The creators of professional web design provide us with a series of guarantees and advantages that we can hardly reach if we venture to create our website, using some of the free tools that we find on the Internet . Cost savings to the detriment of quality, experience, and professionalism can vanish in the long run and turn against our project.

Below, we list some aspects that professional-quality web design offers and that more than justify the investment in it like this UX Return on Investment: 

Image motifs .

The first impression is essential. Websites are open 24 hours a day, and during that time, our business is accessed by thousands of people. The image of it is at stake. The brand is reinforced if we offer a professional and quality design. Remember that the design of our website is necessary to visually attract the customer or reader who is looking for information on our page. Offering up-to-date and well-structured information, in addition to having an attractive design, will greatly help our brand image.

Time saving.

Professional web design generally requires little maintenance. Professionals save us time on these tasks and assure us of the necessary updates. Trying to make the structure and layout of a website yourself is practically crazy. If you do not have training, avoid by all means delving into the structure of your website. The results will not be at all similar to those of a professional.

Differentiate from the competition . 

Quality web design also helps you to differentiate yourself from the competition, a fundamental aspect in any marketing or advertising strategy. Being original, different, and creative is a guarantee of success, in the world in which we live. Think about your target audience and create your web image in the most appropriate way for them.

Make us visible .

Like in this website redesign UI case study, the web design companies, offer search engine optimization services. In this way, they not only create the presence of our organization, but they also guarantee that it will be visible on the Internet. By working together, your website will be much more effective in search engines.

Usability .

This criterion is becoming a commandment when creating websites. Only experts can assure us of intuitive structures that facilitate navigation and improve the user experience . This facilitates a correct display of the web portal, regardless of the smart device from which we access it (mobile, tablet, computer, laptop, etc). Now it is a key factor in web positioning. So you need to have a website that adapts to all the devices used by users, and thus guarantees correct use of your website.

All these features and benefits are not present in free or low-cost websites. Therefore, if we want to increase the performance of the site, guarantee the image of our organization, make ourselves visible or improve the user's browsing experience, the solution is to invest in web design created by professionals. In the long run, positive results are guaranteed.