Every day, WhatsApp is used by over 2 billion users globally. Upon realising the shift in business-to-consumer interactions, over five million companies have adopted WhatsApp Business as their primary channel for customer relationship management. 

 

Introduction  

The most widely used messaging app globally is WhatsApp. The platform is used by over 2 billion active users to connect with friends, family, and companies. Online WhatsApp Chat is the best medium for businesses to have casual, approachable, and intimate discussions with their clients. 

One of the first stages in integrating WhatsApp as a channel into your customer journey is to include a “WhatsApp Chat Button” or “WhatsApp Chat Widget” on your website. It’s the most effective approach to continue the discussion with customers after they have left your website and is quite simple to set up. 

In the coming sections, We’ll demonstrate how to add a WhatsApp chat button and WhatsApp chat widget to your website. Our mission is to assist you with WhatsApp Commerce and educate you on the best methods for connecting with as many customers as possible. 

But first, we’ll define “WhatsApp chat button” and “WhatsApp chat widget” and identify the main distinctions between the two. 

What is the WhatsApp chat button? 

Having no functionality for communication or engagement, a WhatsApp chat button is just a straightforward widget that serves as a link to WhatsApp. It’s just an ordinary WhatsApp link that appears as a ‘click-to-chat’ button with an icon. It will open instantly on your whatsapp business profile when someone clicks on it from your website. After that, they can immediately start a conversation with you. 

➤ Features: WhatsApp button 

Parameters 

Explanations 

Immediate Interaction 

Customers are able to instantly ask questions, get help, or offer comments. 

Efficient Communication 

It gives users a simple and comfortable approach to start discussions, which improves user experience. 

Click to Chat 

If you want to communicate with someone without saving their phone number in your address book, you can set up a link that will do just that. 

Call to Action 

A call to action button encourages visitors to take immediate action. 

Text Limitations 

Buttons can have 3 text-only buttons with a maximum of 20 characters each. 

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What is a WhatsApp chat widget? 

With the WhatsApp widget, you can easily create a simple communication tool for your customers by adding javascript code and embedding a WhatsApp popup on your website. Visitors can initiate a WhatsApp discussion with your company right from your website by clicking the WhatsApp widget. 

➤ Features: WhatsApp widget 

Parameters 

Explanations 

Personalisation 

Compared to a WhatsApp button, a widget offers greater customisation options. In addition to other things, you can include a call-to-action button, several numbers, and a greeting message. 

Instant Communication 

Businesses may finalise purchases, respond to queries, and provide real-time customer assistance with a WhatsApp widget. 

Access to Marketing and CRM Systems 

Verify whether the widget interfaces with any CRM (Customer Relationship Management) or marketing platforms you may be using in order to enhance lead and contact management. 

Open-chat Initiators 

There are three types of open-chat triggers that you may use to transform your chat into an engagement tool. You can set it to open when users enter a certain content area or stop them from leaving your website too soon. 

Click to Chat Link 

The WhatsApp ‘Click To Chat’ link is free to add to your website. Clicking on the widget will allow website users to initiate a WhatsApp discussion with your company. 

Redirect to WhatsApp Chat 

Businesses can leverage WhatsApp chat widget on their websites to drive interested customers to a WhatsApp discussion with them. 

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Advantages of WhatsApp chat button/widget 

1. Reduced Expenses 

  • In case you were unaware, WhatsApp is totally free. This includes WhatsApp commercial, which provides sophisticated commercial functionalities like business catalogue, semi-automation, and template messaging. 

  • This helps you avoid the extra expenses that come with using live chat services, which can add up, particularly if you own a small business or are an entrepreneur. 

  • Furthermore, adding a WhatsApp chat box to your website is usually free! Finding an appropriate chat button builder, entering your information (such as your company logo and chat message), generating the code, and pasting it into your website are all that are required. 

2. Cut Down on Lead Response Time 

  • You may cut down on lead response times by using a chat button, which enables clients to get quick answers to their questions. 

  • By using the chat button, Customers can contact you whenever they need help or run into issues that they are unable to resolve. Chat buttons function similarly to sending a brief text message for assistance as opposed to sending an email. 

  • Customer satisfaction scores for live whatsapp chat online support are relatively high because of how quickly assistance can be provided. 

3. More Customised Messaging 

  • Compared to email messages, chat messaging makes it simpler to maintain a more casual and tailored conversation with customers. 

  • WhatsApp has hitherto been mostly used for private messaging. Thus, using WhatsApp as a casual communication tool already has some stigma and expectations. 

  • By presenting your company in such a place, you instantly establish a more intimate conversational atmosphere with your clients. 

Some other ways a WhatsApp Widget can greatly help your business are listed below. 

1. Quick Responses 

Your website’s WhatsApp button serves as an open portal for potential customers. They can simply “walk in” with a message, and you’ll be there to answer right away. This immediateness fits in well with the contemporary fast-paced lifestyle. Clients feel heard and valued since they know that their questions and concerns are taken care of right away. 

2. Involve More Clients 

For millions of people, WhatsApp is their go-to communication app every day. You’re tapping into that routine by including it on your website. It’s similar to opening a store in a busy marketplace where your target clientele already hangs out. Comfort brought about by this familiarity encourages more frequent and meaningful connections. 

3. Quicker Customer Support 

Customer satisfaction can be considerably increased by the speed at which you can reply to inquiries on WhatsApp. It’s about making something that may potentially be frustrating—waiting for a response—enjoyable. Contented clients are more than simply devoted supporters of your business; they act as unpaid evangelists. 

4. Simple for All 

WhatsApp’s ease of use and global appeal makes it a wonderful conversational tool. WhatsApp removes obstacles in connection, whether your clients are tech-savvy millennials or people who prefer direct communication. It’s especially helpful for people who might be afraid to phone or who think emails are too slow or professional. 

5. Conserve Cash 

The expenses associated with traditional customer care channels are frequently higher for both you and your clients. With WhatsApp, you’re providing an affordable and ecologically sound substitute—all it takes is easy digital communication—instead of paper documents and travel. 

6. Individual Touch 

Compared to emails or phone calls, WhatsApp’s platform enables a more direct and intimate method of communication. You can answer with voice notes, customise messages, and even apply multimedia. This degree of customization can make a routine customer care encounter unforgettable. 

7. Establish Confidence 

In any commercial connection, trust is essential. Utilizing a reputable and safe platform like WhatsApp demonstrates to your clients how much you respect their privacy and security. They are reassured that they are in good hands with this digital handshake. 

8. Global Coverage 

Due to WhatsApp’s global reach, your company may effortlessly connect with clients around the world. Geographical constraints are removed, enabling you to reach a wider audience and cultivate a varied clientele. 

9. Encourage Repeat Business 

Recurring business is encouraged by WhatsApp’s efficiency and convenience of communication. Consumers are more likely to return and recommend their positive experiences to others if they can easily contact the company and get their problems resolved. 

webyourself_35386b339f2157f7c8f9d347003d6250.jpgHow to add WhatsApp chat button? 

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In contrast to the WhatsApp QR code or link generator, which can be made manually with the app’s assistance, specialized tools are required to generate a WhatsApp chat button. 

These three easy steps will walk you through creating your own WhatsApp chat button. 

  • Visit this page’s tool for creating chat buttons. 

  • Customise the button’s style and content to your preferences by adding the details you want. 

  • All you have to do is copy the whatsapp button code to your website. The WhatsApp chat button is now operational. 

It is simple, really fast, and allows you to customise things like: 

  • Button text and colour. 

  • Border dimensions and corner radius. 

  • Position of the button. 

  • Greetings text. 

 

How to add WhatsApp chat widget? 

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Now that you understand why a WhatsApp chat widget is preferable to using the chat button. We will assist you in creating your own unique WhatsApp chat widget, in a matter of seconds. 

To make a free WhatsApp chat widget, follow these three steps: 

  • Visit this page’s widget generator tool. 

  • Add the preferences and personalise it to suit your liking. 

  • Copy the code to your website. Your Live WhatsApp Chat Widget is now operational. 

This WhatsApp widget application allows you to customise things like: 

  • Headline. 

  • Subheadline. 

  • Background colour of the header. 

  • Colour palette for the header text. 

  • Text for greetings. 

  • CTA text. 

  • Button colour. 

  • Radius of the corner. 

  • Goodbye text. 

Conclusion 

WebMaxy provides free consultation in which we discuss your use case, address any concerns you may have with WhatsApp Commerce, and work with you to develop a plan that will maximize its potential.  

Please get in touch with our professionals to find out more about how WhatsApp can help you expand your company. Make an appointment to speak with us right away. We’d be delighted to talk to you. 

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FAQs 

What is a WhatsApp chat button/widget? 

You can add buttons to message templates in WhatsApp. Buttons come in two distinct forms: ‘Call to action’ and ‘Quick reply’. With the help of these buttons, businesses all around the world have a lot more chances to interact with their clients in a meaningful way on WhatsApp, one of the most widely used messaging services. 

How to add a WhatsApp button on a website? 

1. Create a plugin with a unique UI and features using a free web editor.  
2. To install the widget, retrieve your unique code. 
3. Paste the whatsapp button html code into your HTML file and make the widget live on your webpage. 

What is a live chat widget? 

A live chat widget is a window that stays on your website and lets users talk with your company without ever leaving. It typically appears in a website’s lower right corner and invites users to communicate with you. 

Which is better, a live chat widget or a WhatsApp widget? 

If your goal is to keep visitors on your website for as long as possible, the live chat widget is a useful tool. Nonetheless, modern individuals would rather connect through channels that are convenient for them, such as instant messaging applications like WhatsApp.