Automotive Wrap films are applied directly to the vehicle's surface and can be used for various purposes such as advertising, customization, or protection against wear and tear. Automotive wrap films are different from traditional paint jobs as they are temporary, removable, and can be easily changed without affecting the original paint of the vehicle.

In the past few years, the market for automotive wrap films has experienced notable growth for various reasons. One major factor is the growing popularity of customizing vehicles among consumers, who desire distinct and personalized designs for their cars. Another contributing factor is the utilization of vehicle wraps by businesses as a successful advertising tool, which has led to increased interest from commercial vehicle owners. Additionally, advancements in vinyl technologies have led to the creation of more resilient and flexible wrap films, contributing further to the expansion of the market.