Cloud Advertising Market size is projected to reach USD 8.90 Billion by 2028 from an estimated USD 2.73 Billion in 2021, growing at a CAGR of 18.4% globally.
Cloud advertising refers to the use of cloud computing technology to deliver, manage, and optimize digital advertising campaigns. This approach leverages the scalability, flexibility, and processing power of the cloud to enhance the effectiveness and efficiency of online advertising efforts. Cloud advertising is a cloud computing solution specifically designed for the advertising sector to streamline and manage the entire advertising workflow. It involves utilizing cloud-based services to support various stages of advertising, including the selection, transaction, and delivery of ads and related data.
Major Key Players for Cloud Advertising Market:
Adobe (US),Oracle (US),Salesforce (US),Google (US),IBM (US),SAP (Germany),Acquia (US),Demandbase (US),Experian (US),Kubient (US),FICO (US),HubSpot (US),Imagine Communications (US),InMobi (India),Marin Software (US),Sitecore (US),MediaMath (US),Nielsen (US),PEGA (US),Sailthru (US) and others major players.
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Cloud Advertising Market Segmentation:
By Type
· Public Cloud
· Private Cloud
· Hybrid Cloud
By Service
· Infrastructure as a Service (IaaS)
· Software as a Service (SaaS)
· Platform as a Service (PaaS)
By End Users
· Public
· Retail and consumer goods
· Manufacturing
· Healthcare
· Others
Market Dynamics and Factors:
The increasing adoption and growing awareness of cloud solutions among mobile, laptop, or internet users are expected to contribute to the growth of the cloud advertising market. Different forms of marketing can help companies to reach the exact customer. Different types of marketing tools are used as social media marketing, and email marketing by every business whether it is small scale or large scale are doing their advertisement to attract the people on the internet. Internet marketing is giving higher revenue to the company or business, which also gives growth to the Cloud advertising market. This platform allows numerous businesses, in different sectors, such as retail, media & entertainment, business, service providers, and others to implement cloud advertising solutions at a high rate. That propels the growth of the Cloud advertising market.
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