Nutraceuticals products include dietary supplements, functional foods, and beverages. The market is driven by rising health consciousness among consumers seeking preventative healthcare solutions. Nutraceuticals offer various benefits such as improving digestion, boosting immunity, and promoting overall well-being. The market is predicted to develop significantly as the population ages, the prevalence of chronic diseases increases, and disposable incomes rise.

Furthermore, technological and research breakthroughs help to the development of innovative nutraceutical products, which accelerates market growth. North America and Europe now dominate the market, but emerging nations in Asia-Pacific are rapidly expanding due to shifting lifestyles and nutritional preferences. However, regulatory issues and safety concerns provide possible barriers to industry growth.