According to the latest industry analysis, the global market size for maternity apparel is estimated to be around US$ 26.05 billion in 2024. It is projected to exhibit a CAGR growth of 6.80% over the forecast period, with an estimated market size of US$ 50.51 billion in 2034.

Future Market Insights, in the last few years, has observed that the demand for maternity apparel is experiencing a rise globally. This is because expectant mothers seek comfortable and stylish clothing options during pregnancy. The trend is expected to further continue with the increasing birth rates, contributing to a steady demand for maternity wear. Besides this, the sales of maternity apparel are also growing among new mothers as they seek clothing during the postpartum period, helping them transition back to their pre-pregnancy body shape and size.

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The expanding market for maternity apparel is also being driven by a growing awareness of its importance for comfort and health during pregnancy and the postpartum period. The fashion industry has also expanded, in the last few decades, to cater to diverse body types and styles, resulting in a wider array of options for expectant mothers. Apart from this, social media platforms have played a significant role in promoting maternity fashion trends and facilitating the spread of diverse styles and inspirations.

E-commerce platforms have also simplified the shopping experience for pregnant individuals, providing convenient access to maternity wear from the comfort of their homes. This has resulted in accessible shopping know-how, saving time and energy for pregnant women. Also, supportive policies and initiatives promoting maternal health and well-being have raised awareness about the importance of investing in quality maternity apparel.

“Companies in the maternity apparel market must leverage e-commerce platforms and digital marketing strategies to increase brand visibility and reach a wider audience of expectant mothers, particularly in regions with a burgeoning online retail market,” opines an FMI analyst.

Key Takeaways from the Market Study

• The outerwear segment dominates the global maternity apparel market with a share of 75.10% in 2024.
• On the basis of the material type, the cotton segment leads the maternity apparel market with a share of 41.80% in 2024.
• The maternity apparel market in India is anticipated to grow at a CAGR of 10.10% through 2034.
• The maternity apparel market in Japan is estimated to rise at a 9.70% CAGR through 2034.
• The maternity apparel market in Italy has the potential to increase at 7.90% CAGR through 2034.
• The Singaporean maternity apparel market is predicted to rise by 7.70% CAGR through 2034.
• The maternity apparel market in China is very likely to grow at a CAGR of 7.70% through 2034.

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Competitive Landscape

• Major companies in the maternity apparel market are investing in research and development to innovate and introduce advanced fabric technologies.
• Some of the major players in this market include Motherhood Maternity, Destination Maternity Corporation, Seraphine, H&M (Hennes & Mauritz), ASOS Maternity, and Gap Maternity.
• These companies are also expanding their product lines to include a diverse range of maternity clothing options, catering to different body types, style preferences, and occasions.

Some of the key players operating in the market profiled by FMI are:

• Adidas AG
• ASOS Plc
• Brainbees Solutions Pvt. Ltd.
• Hanesbrands Inc.
• H & M Hennes & Mauritz AB
• C. Penney Co. Inc.
• Nike Inc.
• Seraphine Ltd
• The Gap Inc.
• Tytex AS

Recent Developments:

• Bollywood actress Alia Bhatt, in September 2022, launched her maternity wear line, emphasizing comfort, and expanding her influence in fashion.
• Bumpsuit opened its first pop-up store in April 2023 at The Grove Mall in Los Angeles, providing chic maternity options.
• Carter’s, Inc. introduced its inaugural Little Planet Mama Collection in March 2023, catering to pregnant mothers with thoughtful essentials.
• In May 2023, Destination Maternity® unveiled its Spring/Summer collection at Walmart, offering maternity apparel and essential intimates for mothers.