Urban Tourism Market is driven by the growing Popularity of Local Experiences
The urban tourism market comprises tourist activities and experiences within cities, towns and other urban areas. It involves visits to historical and cultural sites, attractions, events, festivals and other activities that enable visitors to engage with the urban lifestyle and culture. Some of the major products in the urban tourism market include local sightseeing tours, live performances, food tours, cycling and walking tours, and niche activity experiences like street art tours, photography walks and culinary classes. The growing interest of tourists in immersing themselves in local culture and exploring destinations beyond conventional tourist spots is a major driver of the urban tourism industry.
The Global Urban Tourism Market is estimated to be valued at US$ 10.56 TN in 2024 and is expected to exhibit a CAGR of 6.1% over the forecast period 2024 to 2031.
Key Takeaways
Key players operating in the urban tourism market are URBAN TOUR, Intrepid Urban Adventures, MakeMyTrip, Yatra, ClearTrip, EasemyTrip, Expedia, Thomas Cook, Riya Group, Thrillophilia, Travel Troops Global Private Ltd., Flying Squirrel Holidays, SOTC Travel Limited, G Adventures, Hays Travel, Audley Travel, Go Travel, TransIndus, Travelex, Al Tayer Group. Key players are offering customized local experience packages leveraging new technologies to tap into the growing demand.
The growing demand for local experiences is driving the growth of the Urban Tourism Market Trends. Tourists are increasingly looking for immersive and authentic experiences that allow them to interact with local culture and lifestyle. This has boosted experiential products like food, art and activity tours catering to niche interests.
Urban destinations around the world are witnessing high tourist inflows and expanding their offerings to attract global travelers. Many cities especially in emerging markets of Asia and Africa are promoting their urban cultural and heritage sites to make them prominent on the global tourism map. This is expanding the global reach and presence of the urban tourism industry.
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