Lab-grown diamonds have been gaining significant traction in Malaysia, aiming with international trends favoring sustainable and economical alternatives to normal diamonds. These manufactured gems, made through high-pressure, high-temperature (HPHT) or compound vapor deposition (CVD) techniques, are nearly similar to mined diamonds when it comes to chemical arrangement and physical recycled gold in jewellery.

In Malaysia, many businesses are leading the charge in the lab-grown stone market. Novita Diamonds is a distinctive participant, emphasizing affordability and ethical sourcing. Novita offers a selection of lab-grown stone jewelry, selling their products and services as a sustainable and cost-effective alternative to natural diamonds. Their diamonds are conflict-free and created using sophisticated technology, making them indistinguishable from mined diamonds to the bare lab created diamonds​.

Still another prominent name is ZCOVA, which presented their Ch'ya line of customizable lab-grown stone jewelry. Ch'ya focuses on women's empowerment and offers personalized jewellery parts designed by regional designers. That company shows the possibility of lab-grown diamonds to celebrate personal achievements beyond standard diamond and wedding contexts.

Michael Trio, still another essential participant in Malaysia, offers lab-grown diamonds licensed by the Gemological Institute of America (GIA). Their lab-grown diamonds are marketed as carbon-neutral and give a more affordable solution without compromising on quality or brilliance​​.

The growing acceptance of lab-grown diamonds in Malaysia shows broader international trends. These diamonds are regarded as a viable alternative due to their decrease environmental affect, absence of moral problems linked to mining, and aggressive pricing. As technology innovations, lab-grown diamonds keep on to get acceptance and are expected to fully capture a straight larger share of the diamond market​ ​.