Do you think that incoming calls are vital for almost any business? We are yes! After all, most likely, your number is dialed by a potential client who has come closest to the purchase stage. And many people simply will not spend money on a product if they cannot contact the company by phone. So, if you don’t know what call tracking or call tracking, as it is also called, then you lose a real connection with future buyers. In this article, we'll show you how to properly use this tool, which companies around the world use to analyze telephone conversations.

What is call tracking and what is it for?
In simple words, call tracking is the tracking of phone calls. Why is such a service needed?

Call tracking is an indispensable marketing tool. It gives you accurate ROI data and the information you need to improve your targets. The data helps to analyze which online and offline campaigns are the main source of incoming calls. With the help of call tracking, all their pros and cons, as well as strengths and weaknesses, are clearly visible.

Phone call monitoring will be a useful tool for those companies that communicate with customers through their own call center or sales managers. Why is it necessary to control the negotiations between managers and clients?

It helps to find out how effective your sales team or technical support is. After listening to the recordings, you can find out which of the employees works efficiently, closes more deals and correctly uses scripts in conversations. And who - on the contrary, does not reach the desired level and is often distracted.

The data obtained can be used in different ways. For example, using call tracking to measure how advertising works and optimize it.

Suppose a person sees your ad on Facebook and calls you by clicking on the link in the ad. When the call comes in, you will know that he found you thanks to a specific advertisement in a specific advertising platform. This will give you an idea of ​​the effectiveness of Facebook ads. You would not be able to study it in such detail if you did not monitor incoming calls.

When we talk about call tracking, we don't just mean tracking paid PPC ads. An SEO strategy to drive traffic to a website is also considered a campaign. And traditional media have not yet lost their relevance. Incoming calls from print ads can still be evaluated using call tracking as an offline campaign.

Call monitoring traces each incoming call to its source. This allows you to associate all incoming calls with a specific marketing campaign.

I hope that useful information about  will interest you too. Do not waste time and start increasing your knowledge in this area