With the rise of technological tools, the definition of what a virtual assistant is is increasingly sought after.  

The future of customer experience is to increasingly interact with digital channels , search for and buy products, and contact companies via the internet. The real estate market is always driving trends , such as virtual visits , personalized search systems and the capture of leads through digital media. 

Currently, investing in a virtual assistant for customer service is becoming increasingly essential, as the real estate sector is increasingly digitized . It is necessary to present quick responses , at any time and in the most pleasant way possible. 

In this article, I will present the concept of a virtual assistant and how it promotes customer trust and interaction with its developer. Here we go?

What is an intelligent virtual assistant?

What is a virtual assistant: image of a person's hand shaking a robot's hand.

When you search for “ what is a virtual assistant ” you may come across the concept of an online virtual assistant and not an intelligent virtual assistant . What exactly is the difference between these definitions? 

The work of a digital , or virtual, assistant requires a natural person who provides services to a specific company . Its functions include: 

  • Creation and scheduling of posts and digital content 
  • Image and video editing 
  • Survey of digital trends 
  • Customer service 
  • Support for queries via communication channels: email, WhatsApp, chats and other social networks 
  • Satisfaction surveys 

The definition of an intelligent virtual assistant is completely digital. What does that mean? This means that there will be an automation of assistance processes, built on artificial intelligence . 

This intelligence will receive commands through texts or voice messages and provide personalized customer service . Furthermore, they can be integrated into any individual’s daily life, simply by purchasing: 

  • Smart TVs 
  • Locks 
  • Lamps  
  • Switches  
  • Security cameras 

That provide internet connection and voice recognition , facilitating the commands and use of these products to optimize time and productivity of these devices.  

Also Read: How can virtual assistants work with prospecting?

Why is virtual assistant becoming a trend?

Anything that can combine technology with a company's essential services, or even common daily tasks, is a growing trend . Virtual assistants tend to become increasingly integrated into companies, especially in a sector as constantly modernized as real estate.  

The functions of a virtual assistant can collaborate with the brand's interaction with customers, providing quick service and requesting and resolving demands. All of this aligns with building operational efficiency that will contribute to reducing expenses , recurrences and wear and tear on the support and service team . 

Currently, there is a need to build an increasingly close relationship with the customer, provide essential information , check interest levels and manage leads . Therefore, a service technology was designed to meet exactly these demands, in an efficient and optimized way. 

Chatbots attendants

With the demands presented above, chatbots , or robots that talk , have emerged, which are becoming more popular and are increasingly being applied to online customer service for major brands from different product and service   sectors .

This intelligent virtual assistant provides 24-hour service , with a faster and more efficient response time than a website search engine. Consumer 4.0 is increasingly searching for offers and developments in the real estate market through digital platforms and channels before actually going to a broker.  

A lead that goes to the virtual assistant ends up increasing the effectiveness of contact and interaction. It is worth mentioning that this tool records the history of conversations, directs the customer to a customer service person and can be a great source of research for them in terms of finding a solution to the problem presented.  

Furthermore, I have provided a more detailed explanation about the concept of a chatbot and how this virtual assistant operates.

Also Read: The Ultimate Guide to Hiring a Real Estate Agent Virtual Assistant

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