The global after-sun care products market (Markt für After-Sun-Pflegeprodukte) is projected to experience robust growth, with a CAGR of 3.4% over the next decade, significantly higher than the modest 1.4% CAGR observed from 2018 to 2022. Sales of after-sun care products are expected to rise from an estimated US$ 2.67 billion in 2023 to US$ 3.73 billion by the end of 2033. After being in the sun, people use after-sun care products to protect their skin from damage and tanning. Over the next several years, it is anticipated that rising aesthetic awareness and a global increase in the use of personal care products will predominantly boost shipments of after-sun care products.

Key Driving Forces Accelerating the Market Growth

In recent years, there has been a notable surge in public awareness regarding the detrimental effects of UV radiation on the skin. This awareness has been driven by educational campaigns from health organizations, skincare experts, and sunscreen manufacturers, emphasizing the importance of sun protection to prevent sunburn, premature aging, and skin cancer. This increased understanding has significantly boosted the demand for after-sun care products as consumers now recognize the necessity of caring for their skin following sun exposure. The rise in awareness has led to a more informed public that is vigilant about sun protection and keen on adopting comprehensive skincare routines.

The growing trend of overall health and wellness has further reinforced the focus on skincare routines. Consumers are increasingly looking for products that not only protect their skin from sun damage but also nourish and revitalize it after sun exposure. After-sun care products, such as soothing lotions, gels, and creams, are designed to offer relief and hydration to sun-stressed skin. These products address common concerns like irritation, redness, and dryness caused by prolonged sun exposure. By providing immediate soothing effects and long-term skin benefits, after-sun care products have become essential in many consumers' skincare regimens.

North America, a popular tourist destination, attracts millions of visitors annually, many of whom come from regions with less intense sun exposure and are therefore more susceptible to sunburns and skin damage. This has contributed to the rising sales of after-sun care products in the region. In the United States alone, after-sun care product sales are projected to reach US$ 795.36 million by the end of 2033. Additionally, the increasing rates of skin cancer globally, including in North America, have heightened awareness about the link between sun exposure and skin cancer. As a result, consumers are taking proactive measures to protect their skin, with after-sun care products playing a crucial role in alleviating the immediate effects of sunburn and reducing long-term skin damage, thus appealing to those seeking to minimize their skin cancer risk.

List of Key Companies Profiled in The Report

  • L'Oréal S.A.
  • Natura &Co
  • Johnson & Johnson Services Inc.
  • Shiseido Co. Ltd.
  • The Procter & Gamble Company
  • The Estee Lauder Companies Inc.
  • Kao Corporation
  • Beiersdorf Aktiengesellschaft
  • Others

Vital indicators shaping the future of the industry

Growing awareness about the importance of sun protection and skin health will continue to drive the demand for after sun care products. Consumers' increasing concern about the harmful effects of UV radiation and their willingness to invest in skincare products will shape the market's future.

The level of market penetration and the intensity of competition among manufacturers will determine the pace of innovation and the introduction of new products. As the market becomes more saturated, manufacturers may focus on product differentiation and unique selling points to gain a competitive edge.

Challenges hindering the market growth

The demand for after sun care products tend to be highly seasonal, peaking during the summer months when people engage in more outdoor activities. During colder months, demand drops significantly, posing a challenge for manufacturers to maintain consistent sales and revenue throughout the year.

The market for after sun care products in North America is competitive, with numerous brands vying for market share. Established players and new entrants constantly introduce new products and marketing strategies, making it challenging for smaller or less well-known brands to gain traction.

Competitive Landscape

Leading manufacturers of after sun care products are strategically concentrating on the introduction of novel offerings to diversify their product portfolio and gain a competitive edge within the industry.

In a notable development in May 2022, Eucerin, a distinguished provider of top-tier skincare and body care products, unveiled the latest addition to its offerings – the Eucerin Sun line. This new line comprises seven meticulously developed products in collaboration with dermatologists, specifically addressing the requirements of both the body and face. The strategic launch underscores the industry's commitment to innovation and meeting the evolving demands of consumers seeking effective after sun care solutions.