Light and Lifted: Low-Calorie RTD Beverages Market Reaches USD 45,398.044 Million by 2033
The proliferating health and wellness trend among modern consumers is expected to bode well for the low-calorie RTD beverages market in the coming decade.
As beverage producers are keenly observing constantly evolving lifestyle trends, demand for low-calorie RTD beverages is anticipated to rise in the near future, in turn driving the low-calorie RTD beverages market progress.
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Manufacturers in the low-calorie RTD beverages market are engaged in matching consumer demand for health, nutrition and sustainability. In consonant with this, the low-calorie RTD beverages market is witnessing persistent introduction of a range of novel low-calorie RTD beverages of multiple brands. For instance, Coca-Cola Singapore has recently launched Authentic Tea House range with no- or low-sugar.
Urbanization has increased the number of time-pressed consumers that actively seek ready-to-eat food, thereby driving the growth of the low-calorie RTD beverages market.
In addition, rising health and fitness has led beverage manufacturers to introduce a plethora of low-calorie RTD beverages to satiate increasing demand from consumers.
Beverage producers are introducing healthier low-calorie RTD beverages with the intention to stand out amid the intense competition. Along with the healthier beverage options, manufacturers in the low-calorie RTD beverages market are adopting novel and effective packaging solutions to attract a broader consumer pool.
Global Low-calorie RTD Beverages Market: Key Takeaways
In April 2016, the company Spiked & Sparkling, launched a new sparkling water which is a very low-calorie RTD beverage and also available in low-carb and gluten-free. The product was launched to cater the increased consumer demand for carbonated water and low-calorie RTD beverages globally.
In 2014, the Skinnygirl Cocktails, manufacturer of low-calorie RTD beverages, launched two new products in the U.S. market, Sweet’arita and Sparkling Margarita.
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Global Low-calorie RTD Beverages: Market Segmentation
On basis of beverage type, the low-calorie RTD beverages market is segmented as-
- Alcoholic beverages
- Cocktails
- Vodka
- Wine
- Rum
- Non-alcoholic beverages
- Carbonated
- Seltzers
- Sparkling water
- Non-carbonated
- Tea & Coffee
- Flavored/Infused water
- Fruit juices
On basis of flavor, the low-calorie RTD beverages market is segmented as-
- Fruits
- Citrus fruits
- Cranberry
- Grapefruit
- Others
- Herbs & spices
On the basis of distribution channel, the low-calorie RTD beverages market is segmented as-
- Direct
- Indirect
- Store-based retailing
- Supermarkets/Hypermarkets
- Convenience Stores
- Specialty Stores
- Discount stores
- Traditional Grocers
- Online Stores
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