The proliferating health and wellness trend among modern consumers is expected to bode well for the low-calorie RTD beverages market in the coming decade.

As beverage producers are keenly observing constantly evolving lifestyle trends, demand for low-calorie RTD beverages is anticipated to rise in the near future, in turn driving the low-calorie RTD beverages market progress.

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Manufacturers in the low-calorie RTD beverages market are engaged in matching consumer demand for health, nutrition and sustainability. In consonant with this, the low-calorie RTD beverages market is witnessing persistent introduction of a range of novel low-calorie RTD beverages of multiple brands. For instance, Coca-Cola Singapore has recently launched Authentic Tea House range with no- or low-sugar.

Urbanization has increased the number of time-pressed consumers that actively seek ready-to-eat food, thereby driving the growth of the low-calorie RTD beverages market.

In addition, rising health and fitness has led beverage manufacturers to introduce a plethora of low-calorie RTD beverages to satiate increasing demand from consumers.

Beverage producers are introducing healthier low-calorie RTD beverages with the intention to stand out amid the intense competition. Along with the healthier beverage options, manufacturers in the low-calorie RTD beverages market are adopting novel and effective packaging solutions to attract a broader consumer pool.

Global Low-calorie RTD Beverages Market: Key Takeaways

In April 2016, the company Spiked & Sparkling, launched a new sparkling water which is a very low-calorie RTD beverage and also available in low-carb and gluten-free. The product was launched to cater the increased consumer demand for carbonated water and low-calorie RTD beverages globally.

In 2014, the Skinnygirl Cocktails, manufacturer of low-calorie RTD beverages, launched two new products in the U.S. market, Sweet’arita and Sparkling Margarita.

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Key Data Points Covered in the Report

Some of the key data points covered in our report include:

  • An overview of the market, including background and evolution
  • Macroeconomic factors affecting the market and its potential
  • Market dynamics, such as drivers, challenges and trends
  • Detailed value chain analysis of the market
  • Cost structure of the products and segments covered in the study
  • In-depth pricing analysis, by key product segments, regions and by major market participants
  • Analysis of supply and demand, such as top producing and consuming geographies, imports/exports and overall trade scenario
  • Analysis of the market structure, including a tier-wise categorization of key market participants
  • Competitive landscape of the market, including detailed profiles of the top players in this market

The research report presents a comprehensive assessment of the market and contains thoughtful insights, facts, historical data, and statistically supported and industry-validated market data.

It also contains projections using a suitable set of assumptions and methodologies. The research report provides analysis and information according to market segments such as geographies, application, and industry.

The report covers exhaust analysis on

  • Market Segments
  • Market Dynamics
  • Market Size
  • Supply & Demand
  • Current Trends/Issues/Challenges
  • Competition & Companies involved
  • Technology
  • Value Chain

Regional analysis includes

  • North America (U.S., Canada)
  • Latin America (Mexico. Brazil)
  • Western Europe (Germany, Italy, France, U.K, Spain)
  • Eastern Europe (Poland, Russia)
  • Asia Pacific (China, India, ASEAN, Australia & New Zealand)
  • Japan
  • Middle East and Africa (GCC Countries, S. Africa, Northern Africa)

The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain.

The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments.

The report also maps the qualitative impact of various market factors on market segments and geographies.

Global Low-calorie RTD Beverages: Market Segmentation

On basis of beverage type, the low-calorie RTD beverages market is segmented as-

  • Alcoholic beverages
  • Cocktails
  • Vodka
  • Wine
  • Rum
  • Non-alcoholic beverages
  • Carbonated
  • Seltzers
  • Sparkling water
  • Non-carbonated
  • Tea & Coffee
  • Flavored/Infused water
  • Fruit juices

On basis of flavor, the low-calorie RTD beverages market is segmented as-

  • Fruits
  • Citrus fruits
  • Cranberry
  • Grapefruit
  • Others
  • Herbs & spices

On the basis of distribution channel, the low-calorie RTD beverages market is segmented as-

  • Direct
  • Indirect
  • Store-based retailing
  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Specialty Stores
  • Discount stores
  • Traditional Grocers
  • Online Stores