Sake Market 2024 Highlights on Future Development, Top Trends and Leading Players Analysis to 2031
The brewing process for sake differs from that of beer, as it involves two distinct steps for converting starch into sugar and then sugar into alcohol. Sake, also known as "Saki" and "Nihonshu," typically contains around 15–18% alcohol and is characterized by its pale color and sweet taste.
Sake is increasingly being acknowledged as a versatile beverage that complements a wide array of cuisines beyond traditional Japanese dishes. Restaurants and culinary experts are actively exploring and promoting sake pairings with various international cuisines, including Western, Asian, and fusion dishes. According to a report by Tastewise, approximately 2.58% of restaurants include sake on their menus, signaling a growing trend that is expected to significantly boost the sake market.
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Market Dynamics :
The rising trend of exporting sake is poised to propel the sake market forward. Exporting allows sake producers to broaden their consumer base and venture into new markets, tapping into burgeoning international demand and expanding sales potential. It serves as a lucrative revenue stream for producers, particularly when positioning exported sake as a premium or niche product to command higher sales volumes and premium pricing.
Moreover, exporting sake fosters cultural exchange between Japan and other nations, facilitating the sharing of sake-related traditions, brewing techniques, and appreciation for Japanese cuisine. According to the Japan Sake and Shochu Makers Association, the total export volume of sake in 2020 amounted to 21,761 kiloliters, stimulating cultural interest, driving tourism, and fueling sake consumption both domestically and internationally.
Rising Consumer Interest Fuels Sake Market Growth
The surge in consumer interest in Japanese cuisine is a key driver of the sake market. With sake historically intertwined with Japanese culinary traditions, its flavors and characteristics are revered as a perfect complement to a variety of Japanese dishes. As per a report by Tastewise, 14.73% of restaurants globally feature Japanese cuisine on their menus, reflecting the growing appeal of Japanese culinary offerings.
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Market Segmentation :
By Type : Ordinary Sake, Junmai, Honjozo, Junmai Ginjo, Ginjo, Junmain Daiginjo.
By Age Group : 20-40 Years Old, 20-40 Years Old, Above 60 Years Old.
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Competitive Landscape
The major global players in the market include Hakutsuru Sake Brewing Co., Ltd., Ozeki Sake, KANPAI London Craft Sake, Aramasa Shuzo Co., Sun Masamune Pty Limited, Takara Holdings Inc., Blue Current Brewery, Asahishuzo CO., Ltd., Tatsuuma-Honke Brewing Co. Ltd., and Gekkeikan Sake Co., Ltd
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