Market Overview:
Global Light Beer Market was valued at USD 336.7 billion in 2021 and is expected to reach USD 430.9 billion by the year 2028, at a CAGR of 3.59%.
One of the alcoholic beverages that is most widely consumed worldwide is beer. Malted cereals, hops, and water are used to make light beer. Consumer behaviour and preferences for light beer beverages have been influenced by factors like cultural shifts and the infiltration of western culture. Companies that make light beer have recently released a variety of tastes with a female audience in mind. Additionally, the market has grown as a result of the changing social lifestyle of the working class and rising disposable money, particularly in developing Asian nations.
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Market Dynamics and Factors:
The global market for light beer increasing significantly due to changing consumer preference towards beverages people are more likely to consume the lower alcohol content beer, it is safe and the young age group is preferring this kind of alcoholic beverage. This generation is more focused on health and what kind of diet, and drink they are consuming. This beer limit alcohol and calorie intake in the body, and also help to control the negative side-effects of drinking beer, consumption of alcohol can show the adverse effect on the body like weight gaining, and reduced thinking ability. The younger segment is high in every region so the consumer is high for the light beer and it will give the high scope to increase the capacity of light beer in the alcohol market, there is rising growth for the light beer market in the upcoming years.
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Major Key Players for Light Beer Market:
· Ab in Bev
· Miller
· Carlsberg
· Suntory Beer
· Asahi Breweries
· Crown Imports Erdinger
· Heineken
· Pabst
· Guinness
Light Beer Market Segmentation:
By Type
· Macro-Brewery
· Micro-Brewery
· Craft Brewery
· Others
By Distribution channel
· Hypermarkets & Supermarket
· On-Trade
· Specialty Stores
· Convenience Store
· Other
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Scope of the Report:
The report encompasses the entire analysis of market size in previous years for major segments and countries, as well as future estimates. The Light Beer Market study looks deeply into the worldwide market's competitive landscape. The study also provides the names of key market players and the methods they used to gain a dominant position in the industry. It also includes useful market insights, dynamics and factors, and market analysis techniques such as PESTEL analysis, PORTER's Five Forces analysis, value chain analysis, SWOT analysis, BCG matrix, and Ansoff matrix.
Light Beer Market Report Highlight:
· Based on production, the Craft brewery segment is anticipated to dominate the light beer market during the forecast period. The craft lager category is seeing growth in the market. Due to their light and malty flavor Craft lagers are becoming popular among consumers.
· Based on the Distribution Channel Supermarket and hypermarket segment is anticipated to dominate the light beer market share during the forecast period. It is an easy and convenient way to choose the different kinds of beers in a one-stop-shop.
· Based on the Package, Glass Bottle is dominating the distribution channel segment in the light beer market during the projected period. The glass bottle is the most widely used packaging material in the world it is chipper and environment friendly.
· North America is dominating the light beer market. The fast proliferation of breweries in the United States has helped the spread of the beer market over the region.
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