According to Future Market Insights’ latest report, sales of hydration supplements are forecast to total US$ 36.0 billion in 2024 and further soar at 7.9% CAGR. Accordingly, the total market valuation is set to reach US$ 82.7 billion by 2034.
Sports drinks are predicted to remain top-selling products. This can be attributed to their growing popularity among athletes and fitness freaks due to their convenience and targeted functionality. The target segment is forecast to record a CAGR of 7.7% through 2034.
Several factors are driving the demand for hydration supplements. These include rising awareness of the importance of hydration on health and well-being, growing fitness and wellness trends, and the availability of a wide range of hydration supplements in different formats.
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Hydration supplements, including electrolyte drinks, are becoming highly popular among athletes and fitness enthusiasts for replenishing electrolyte levels lost during physical activity. As a result, their demand is growing rapidly, and the trend is set to continue through 2034.
People across the world are becoming aware of the importance of hydration on physical performance and cognitive health. This is resulting in higher consumer interest in hydration supplements, including electrolyte powders and sports drinks, thereby boosting sales growth.
Many consumers are seeking natural and plant-based hydration products due to concerns about artificial additives and synthetic ingredients. This is prompting manufacturers to develop novel hydration supplements using natural and plant-based ingredients.
Marketing campaigns and celebrity endorsement also play an important role in uplifting the demand for hydration supplements. Similarly, the rising penetration of e-commerce is having a positive impact on the growth of the hydration supplement market.
Key Takeaways from the Market Study:
- The global hydration supplement marketis set to total US$ 82.7 billion in 2034.
- By product type, the sports drinks segment will exhibit a CAGR of 7%.
- Based on sales channel, the online pharmacies segment is forecast to advance at 6% CAGR.
- North America is set to hold a dominant value share of 2% by 2034.
- Hydration supplement demand in China is forecast to rise at 6% CAGR.
- India is becoming a highly lucrative market, recording a CAGR of 4%.
“Longer term trends, including shifting consumer preferences towards natural and herbal components, a willingness to pay more for premium hydration supplements, and an aging population, are set to present lucrative growth prospects to hydration supplement manufacturers through 2034.” – says a lead analyst at Future Market Insights (FMI).
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Who is Winning?
The hydration supplement market has a diverse and dynamic competitive landscape. Leading hydration supplement manufacturers listed in the report include Gatorade (PepsiCo), Powerade (The Coca-Cola Company), GU Energy Labs, SOS Hydration, Liquid I.V., DripDrop, and Tailwind Nutrition, and Skratch Labs.
Top companies are strengthening their portfolios through new product launches featuring natural ingredients and eco-friendly packaging. They also use strategies like celebrity endorsements, partnerships, advertisements, acquisitions, and distribution agreements to stay ahead of the competition.
Recent Development-
- In 2024, Design to Health introduced a new product in the hydration supplement, “ElectroPure Hydration™.”
Want More Insights?
Future Market Insights (FMI), in its new offering, provides an unbiased analysis of the global hydration supplement market, presenting historical demand data (2019 to 2023) and forecast statistics for the period from 2024 to 2034.
The study incorporates compelling insights on the hydration supplement industry based on product type (electrolyte tablets or powders, sports drinks, hydration powders or mixes, electrolyte drinks, coconut water, and hydration gels), application (sports nutrition, active lifestyle, health & wellness, and medical conditions), and sales channel (store-based retails and online pharmacies) across various regions.
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Global Hydration Supplement Market Segmentation
By Product Type:
- Electrolyte Tablets or Powders
- Sports Drinks
- Hydration Powders or Mixes
- Electrolyte Drinks
- Coconut Water
- Hydration Gels
By Application:
- Sports Nutrition
- Active Lifestyle
- Health & Wellness
- Medical Conditions
By Sale Channels:
- Store-based
- Modern Trade
- Hospital Pharmacies
- Retail Pharmacies
- Drug Stores
- Online Pharmacies
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East & Africa
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