IMARC Group, a leading market research company, has recently released a report titled “Digestive Health Products Market Report by Ingredient (Prebiotics, Probiotics, Enzymes, and Others), Form (Capsules, Tablets, Powders, Liquid, and Others), Product (Dairy Products, Bakery Products and Cereals, Non-Alcoholic Beverages, and Others), Distribution Channel (Supermarkets and Hypermarkets, Pharmacies, Online Stores, and Others), and Region 2024-2032”. The study provides a detailed analysis of the industry, including the global digestive health products market share, trends, size, and industry trends forecast. The report also includes competitor and regional analysis and highlights the latest advancements in the market.

The global digestive health products market size reached US$ 49.0 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 90.8 Billion by 2032, exhibiting a growth rate (CAGR) of 6.9% during 2024-2032.

Global Digestive Health Products Market Trends:

The global digestive health products market is driven by several key factors influencing consumer demand and market growth, such as the increasing prevalence of gastrointestinal disorders such as irritable bowel syndrome (IBS), Crohn's disease, and ulcerative colitis is propelling the demand for digestive health products.

Additionally, rising awareness among consumers about the importance of digestive health and the correlation between gut health and overall well-being is driving market growth.

Moreover, the adoption of unhealthy dietary habits, sedentary lifestyles, and high-stress levels in modern-day living are contributing to digestive issues, thereby fueling the demand for digestive health products.

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Factors Affecting the Growth of the Digestive Health Products Industry:

Prevalence of Gastrointestinal Disorders:

The global rise in gastrointestinal disorders, such as irritable bowel syndrome (IBS), Crohn's disease, and ulcerative colitis, is a significant driver of the digestive health products market. These conditions affect millions worldwide, prompting individuals to seek solutions to alleviate symptoms and improve gut health. With changing dietary patterns, stress levels, and environmental factors, the incidence of such disorders continues to increase. Consequently, consumers are turning to digestive health products for relief, driving market growth. Pharmaceutical companies and health supplement manufacturers are capitalizing on this trend by developing targeted products tailored to address specific gastrointestinal issues, thereby meeting the demand generated by the prevalence of these disorders.

Awareness and Well-being:

Growing awareness among consumers about the importance of digestive health and its impact on overall well-being is another crucial driver of the market. As people become more informed about the role of the gut microbiome in maintaining health, they are actively seeking products that promote digestive wellness. This heightened consciousness is driving demand for probiotics, prebiotics, and other digestive supplements perceived to support gut health.

Additionally, the increasing prevalence of wellness trends and holistic approaches to healthcare further amplifies the demand for digestive health products, as consumers prioritize preventive measures to maintain optimal health and vitality.

Lifestyle Factors:

Unhealthy dietary habits, sedentary lifestyles, and high-stress levels prevalent in modern society contribute significantly to digestive issues, driving the demand for digestive health products. The consumption of processed foods, rich in fats, sugars, and additives, disrupts the natural balance of the gut microbiota, leading to gastrointestinal discomfort and disorders. Sedentary lifestyles further exacerbate digestive problems by impeding proper digestion and bowel movements.

Moreover, chronic stress negatively impacts gut health by altering gut motility and increasing susceptibility to inflammation.  

Digestive Health Products Market Report Segmentation:

By Ingredient:

·         Prebiotics

·         Probiotics

·         Enzymes

·         Others

Probiotics represented the largest segment by ingredient due to their well-documented efficacy in promoting gut health and balancing the microbiome.

By Form:

·         Capsules

·         Tablets

·         Powders

·         Liquid

·         Others

Capsules represented the largest segment by form because of their convenience, ease of consumption, and ability to deliver precise dosage levels of digestive health ingredients.

By Product:

·         Dairy Products

·         Bakery Products and Cereals

·         Non-Alcoholic Beverages

·         Others

Dairy products represented the largest segment by product due to the widespread availability and popularity of probiotic-rich yogurts and kefir, offering both taste and digestive health benefits.

By Distribution Channel:

·         Supermarkets and Hypermarkets

·         Pharmacies

·         Online Stores

·         Others

Supermarkets and hypermarkets represented the largest segment by distribution channel owing to their extensive reach, diverse product offerings, and consumer preference for one-stop shopping convenience when purchasing digestive health products.

Regional Insights:

·         North America

·         Asia Pacific

·         Europe

·         Latin America

·         Middle East and Africa

North America was the largest market by region due to factors such as high healthcare expenditure, widespread awareness of digestive health issues, and the presence of key market players driving product innovation and market penetration in the region.

Competitive Landscape with Key Players:

The competitive landscape of the digestive health products market size has been studied in the report with the detailed profiles of the key players operating in the market.

Some of These Key Players Include:

·         Abbott Laboratories

·         Arla Foods

·         Biogaia AB

·         Cargill Incorporated

·         Chr. Hansen Holding A/S

·         Deerland Probiotics & Enzymes Inc.

·         General Mills Inc.

·         Lallemand Inc

·         Mondelez International Inc.

·         Nestlé S.A.

·         Pepsico Inc.

·         Yakult Honsha Co. Ltd.

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Key Highlights of the Report:

·         Market Performance (2018-2023)

·         Market Outlook (2024-2032)

·         Market Trends

·         Market Drivers and Success Factors

·         Impact of COVID-19

·         Value Chain Analysis

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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