Packaging printing involves applying visual designs and information to the surfaces of packaging materials like paperboard, plastics, films and more. Through various printing processes, packages can be decorated, labeled, branded and have their contents and uses communicated to potential buyers on store shelves.
Prepress Design and Preparation
The packaging printing process begins in the prepress stage where design work is created. Graphic designers develop visual concepts, branding graphics, text, ingredient lists and other Packaging Printing g elements. Designs are prepared as digital art files, with care taken to properly size, scale and lay out elements for the package dimensions and printing process. Proofs are produced and approved before moving to platemaking or digital printing.
Plates and Platemaking
Offset lithography is a common printing method and requires the creation of printing plates. Design files are imaged onto plates using CTP (computer-to-plate) technology, eliminating the need for film. Metallic plates with non-image areas etched away are thus produced. Flexography also utilizes photopolymer plates made through direct exposure of photopolymers. Other process like gravure involve the engraving of cells into plate cylinders.
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