The global NVH testing market was valued at USD 2,116.25 million in 2022 and is expected to reach USD 3,642.42 million in 2030, with a CAGR of 6.18% during the forecast period 2023-2030.

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The global noise, vibration, and harshness (NVH) testing market is experiencing a boom driven by several key factors. The automotive industry, a major player in the NVH testing market, is seeing a surge in demand for improved ride comfort and quieter cabins. This is pushing car manufacturers to adopt more advanced NVH testing solutions. Additionally, stricter government regulations on vehicle noise levels and emission controls are further propelling market growth. The rise of electric and hybrid vehicles is another significant growth driver. These quieter vehicles require specialized NVH testing to address their unique noise and vibration characteristics, which differ significantly from traditional gasoline-powered cars.

The NVH testing market is undergoing a transformation fueled by several key trends. One major disruptor is the integration of cutting-edge technologies like Artificial Intelligence (AI) and the Internet of Things (IoT) into NVH testing equipment. This powerful combination allows for real-time data analysis and predictive maintenance. These advancements significantly improve the efficiency and accuracy of NVH testing, streamlining the process and ensuring optimal results. Additionally, the automotive industry's shift towards electric vehicles (EVs) presents exciting new opportunities for the NVH testing market. EVs have distinct noise and vibration characteristics compared to traditional combustion engines. This necessitates specialized testing procedures to address these unique profiles, further driving demand for innovative NVH testing solutions.

Market Dynamics

Drivers:

  • The automotive industry remains the dominant force driving the NVH testing market. This strong correlation is fueled by the ever-growing global demand for vehicles. In 2020 alone, the International Organization of Motor Vehicle Manufacturers (OICA) reported a staggering production of 55 million passenger cars and 33 million commercial vehicles.  Furthermore, this demand is particularly robust in developing countries, creating a ripple effect that extends to the NVH testing market.
  • A key factor influencing the rise of NVH testing in the automotive sector is customer experience. Modern car buyers prioritize a quiet and comfortable ride, and unwanted noise and vibration can significantly dampen their enthusiasm.  Manufacturers are acutely aware of this, leading to a heightened focus on NVH testing to minimize noise levels and enhance passenger comfort.

 

Opportunities:

  • The need to address novel NVH challenges in EVs is driving innovation in the testing industry. This opens doors for the development of new NVH testing technologies and methodologies specifically designed for electric vehicles. Companies that can provide these specialized solutions will be well-positioned to capitalize on this growing market segment.

 

  • The absence of engine noise in EVs elevates the importance of achieving a quiet and comfortable cabin experience. NVH testing plays a crucial role in identifying and eliminating unwanted noise from sources like the electric motor, road noise, and wind noise. This ensures a smooth, pleasant driving experience for passengers, which is a key selling point for EVs.

Market Segmentation

Type: This segment categorizes the market based on the testing tools used:

  • Hardware: This includes physical equipment like microphones, accelerometers, and vibration exciters used to capture and measure noise and vibration data.
  • Software: This encompasses the software applications used for data analysis, simulation, and reporting. These programs play a crucial role in interpreting the collected data and providing actionable insights.

Application: This segment focuses on the various areas where NVH testing is applied:

  • Impact Hammer Testing and Powertrain NVH Testing: These tests target specific components like the engine and transmission to identify and address noise and vibration issues.
  • Environmental Noise Measurement: This application measures overall noise levels within a vehicle cabin or surrounding environment.
  • Noise Source Mapping: This technique pinpoints the exact location of noise sources within a vehicle, allowing for targeted NVH mitigation strategies.
  • Pass-By Noise Testing: This test measures the noise emitted by a vehicle as it passes a specific location, ensuring compliance with noise emission regulations.
  • Others: This category covers additional applications such as sound quality testing, human vibration testing, and vehicle acoustics analysis.

Regional Analysis:

North America:

  • This region reigns supreme in the NVH testing market (as of 2022). Several factors contribute to this dominance:
  • The relentless focus of the United States on ramping up car production.
  • A culture of innovation within the American automotive industry.
  • The widespread adoption of mass-production techniques, making vehicles more affordable and accessible to a broader consumer base.

Europe: 

  • A longstanding and well-established automotive industry with a global reputation for quality and performance.
  • Stringent regulations and a strong emphasis on vehicle quality, mandating advanced NVH testing procedures.

Asia Pacific:

  • This region is poised for explosive growth, with analysts predicting a substantial compound annual growth rate (CAGR) in the coming years. The primary drivers behind this surge include:
  • The exponential rise in vehicle production in countries like China and throughout the Asia Pacific.
  • A rapidly growing middle class with increasing disposable income, leading to a corresponding rise in vehicle ownership.
  • The need to comply with developing noise emission regulations in the region.

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  • AVL
  • Autoneum
  • Bertrandt
  • Brüel & Kjær
  • EDAG Group
  • FEV Group GmbH
  • Head acoustics GmbH
  • Honeywell International
  • National Instruments Corp.
  • Schaeffler Engineering GmbH

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The future of the NVH testing market appears bright, driven by a confluence of trends. The report anticipates continued growth, fueled by factors like rising demand for quieter and more comfortable electric vehicles, growing emphasis on regulatory compliance with noise emission standards, and the increasing adoption of advanced technologies like AI and IoT in NVH testing equipment. While challenges like the high cost of testing equipment and complex testing methodologies may exist, the opportunities presented by the evolving automotive landscape, particularly the shift towards EVs, are expected to propel the NVH testing market forward in the coming years.

๐‚๐จ๐ง๐œ๐ฅ๐ฎ๐ฌ๐ข๐จ๐ง:

The Infinium Global Research report offers a comprehensive analysis of the global NVH testing market, examining its various segments, sub-segments, and regional trends. Valued at $2.12 billion in 2022 and expected to reach $3.64 billion by 2030 at a CAGR of 6.18%, the market is driven by factors like stricter government regulations, the growing demand for quieter and more comfortable vehicles, and the increasing adoption of advanced technologies in testing equipment. While the lack of skilled labor presents a challenge, the report highlights the exciting opportunities unlocked by the shift towards electric vehicles, which require specialized NVH testing procedures due to their unique noise and vibration profiles. Overall, the report paints a promising future for the NVH testing market, poised for significant growth fueled by these converging trends.