Automotive Cloud: The Future of Connected Cars
The Rise of the Connected Car
Connected car technology has seen massive growth in recent years as automakers introduce new infotainment, navigation, and assistance features that require constant internet connectivity. By 2025, it is estimated that over 90% of new cars will ship with built-in connectivity capabilities. This connectivity allows drivers to stream music, get real-time traffic updates, download new apps and features OTA, and in the future enable advanced self-driving functions. However, all this connectivity comes with new challenges for automakers around managing constant software and data updates, cybersecurity threats, and providing new personalized in-vehicle experiences.
Moving Car Systems to the Cloud
To address these challenges, many automakers are now looking to move traditionally embedded car systems and functions to the cloud. By centralizing car data and software processing capabilities in the cloud, automakers can more easily roll out new features, fix bugs, enhance security, and personalize each driving experience. Further, moving systems to the cloud future-proofs vehicles for advanced connectivity needs like centralized software-defined vehicles, shared autonomous fleets, and vehicle-to-everything communication. Pioneering this technology are companies like BMW, Ford, GM, Mercedes, and Tesla who are developing "Automotive Cloud " to power the connected car experience.
Centralized Software Updates and Management
One key benefit of the it is enabling centralized software and data management for entire vehicle fleets. By pushing updates to the cloud first, automakers can extensively test new software editions before rolling them out OTA to vehicles. Further, the cloud serves as a single source of truth for all vehicle software versions and configurations. This streamlines the software update process, ensures seamless interoperability between new features, and allows for remote troubleshooting of vehicle issues via the cloud if needed. Automakers are also offering new customizable software experiences and feature packs that owners can easily purchase and install from the comfort of their vehicle through the automotive cloud.
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