Humectants are substances that include glycerin, hyaluronic acid, urea, and propylene glycol. They work by attracting water molecules from the surrounding environment and binding them to the skin or other surfaces, thus preventing moisture loss. They are incorporated into shampoos, conditioners, and styling products to moisturize the hair, reduce frizz, and enhance manageability. They help to hydrate the skin by drawing moisture from the deeper layers to the surface, leaving the skin feeling soft, smooth, and supple. They aid in manufacturing various personal care products like toothpaste, mouthwash, and deodorants to maintain moisture, improve texture, and enhance product performance. They can also assist in preventing drying out in the food products by retaining moisture, which extends shelf life and maintains freshness. They are added to pharmaceutical formulations, such as tablets, syrups, and ointments, to prevent them from drying out, improve stability, and enhance the delivery of active ingredients.
According to IMARC Group, The global humectants market size reached US$ 28.6 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 49.9 Billion by 2032, exhibiting a growth rate (CAGR) of 6.1% during 2024-2032.
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At present, key players are focusing on innovating their product offerings to meet evolving individual demands, which includes the development of novel formulations with enhanced properties like improved moisturization, sustainability, and compatibility with various applications. Moreover, key manufacturers are expanding their product portfolios by introducing a wide range of humectants catering to diverse industries, such as cosmetics, food and beverage (F&B), pharmaceuticals, and personal care. They are also allocating significant resources in research and development (R&D) activities to improve the efficiency, sustainability, and performance of their humectant products. In line with this, key players are persuading strategic initiatives to expand their presence in emerging markets and capitalize on growing opportunities. Furthermore, key players in the humectants market are emphasizing sustainability initiatives, including sourcing raw materials responsibly, reducing carbon footprint, and developing eco-friendly formulations to meet the demand for environment conscious products. They are also adopting digital technologies to streamline operations, optimize supply chains, and enhance people engagement.
Top 12 Humectants Companies Worldwide
- Archer Daniels Midland Company
- Ashland Global Holdings Inc.
- Barentz
- BASF SE
- Brenntag SE
- Cargill Incorporated
- Corbion N.V.
- DuPont Tate & Lyle Bio Products Company LLC
- Ingredion Incorporated
- Roquette Frères
- The Lubrizol Corporation (Berkshire Hathaway Inc.)
- Vantage Specialty Chemicals Inc.
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