Programmatic Display Advertising Market size was US$ 572.74 Bn in 2023 and is expected to reach US$ 1459.77 Bn by 2030, at a CAGR of 14.3% during the forecast period.

Market Overview:

Maximize Market Research is a Business Consultancy Firm that has published a detailed analysis of the “Programmatic Display Advertising Market”. The report includes key business insights, demand analysis, pricing analysis, and competitive landscape. The analysis in the report provides an in-depth aspect at the current status of the market, with forecasts outspreading to the year 2030.

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Market Scope:

The research focuses on the report's growth prospects, constraints, and market analyses. The research employs Porter's five forces analysis of the Programmatic Display Advertising industry to assess the impact of several variables on Programmatic Display Advertising market trends, including supplier bargaining power, competitor competitive intensity, the threat of alternatives, buyer power etc.

Segmentation:

by Format

Display ads
Video Ads
Native ads
Social Ads
Others

by Organization Size

Small and medium enterprises (SME)
Large enterprises

by Platform

Demand-Side Platforms (DSPs)
Supply-Side Platforms (SSPs)
Data Management Platforms (DMPs)
Ad Exchanges
Ad servers
Ad networks

by Display

Mobile devices
Tablets & Laptops
Desktops
Connected television (CTV)
Digital-out-of-home (DooH)
Others

Key Players: The key players are

North America
1. Google
2. Facebook
3. Amazon Advertising
4. Verizon Media
5. Microsoft Advertising
6. Adobe Advertising Cloud
7. AppNexus
8. PubMatic
9. OpenX
10. Rubicon Project
11. Xandr
12. MediaMath
13. Sizmek by Amazon
14. Taboola

Europe
15. Criteo
16. Adform
17. Yieldbird
18. Dentsu Aegis Network
19. Teads
20. BidTheatre
21. Mediatool World W AB.

APAC
22. Adimo
23. Baidu
24. FreakOut

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Regional Analysis:

Our analysts have also studied the global Programmatic Display Advertising market in the following regions:

  • America, North (the United States, Canada)
  • European Union (Germany, France, United Kingdom, Russia)
  • Asia-Pacific region (China, Japan, Korea, India, Southeast Asia, and Australia)
  • Latin America (Brazil, Argentina, Colombia)
  • Africa and the Middle East (Saudi Arabia, UAE, Egypt, South Africa)

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Key Questions Answered in the Programmatic Display Advertising Market Report are:

  • What growth strategies are the players considering to increase their presence in Programmatic Display Advertising?
  • Who are the leading companies and what are their portfolios in Programmatic Display Advertising Market?
  • Who are the key players in the Programmatic Display Advertising market?
  • What is the CAGR at which the Programmatic Display Advertising market will grow during the forecast period?
  • What was the Programmatic Display Advertising Market size in 2024?
  • What are the upcoming opportunities and trends for the Programmatic Display Advertising Market?
  • What are the different segments of the Programmatic Display Advertising Market?

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Maximize Market Research is a multifaceted market research and consulting company with professionals from several industries. Some of the industries we cover include medical devices, pharmaceutical manufacturers, science and engineering, electronic components, industrial equipment, technology, and communication, cars, and automobiles, chemical products and substances, general merchandise, beverages, personal care, and automated systems. To mention a few, we provide market-verified industry estimations, technical trend analysis, crucial market research, strategic advice, competition analysis, production and demand analysis, and client impact studies.

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