IMARC Group, a leading market research company, has recently released a report titled "Gluten-Free Products Market Report by Product Type (Bakery Products, Snacks & RTE Products, Pizzas & Pastas, Condiments & Dressings, and Others), Source (Animal Source, Plant Source), Distribution Channel (Conventional Stores, Specialty Stores, Drugstores & Pharmacies), and Region 2024-2032". The study provides a detailed analysis of the industry, including the gluten-free products market trends, size, share and growth forecast. The report also includes competitor and regional analysis and highlights the latest advancements in the market.

The global gluten-free products market size reached US$ 20.7 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 39.0 Billion by 2032, exhibiting a growth rate (CAGR) of 7.1% during 2024-2032.

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Factors Affecting the Growth of the Gluten-Free Products Industry:

  • Rising Prevalence of Celiac Disease and Gluten Sensitivity:

Celiac disease is an autoimmune disorder where the ingestion of gluten leads to damage in the small intestine. According to the Celiac Disease Foundation, around 1% of the global population suffers from celiac disease, necessitating a strict gluten-free diet. Additionally, a significant portion of the population experiences non-celiac gluten sensitivity (NCGS), where individuals exhibit symptoms similar to celiac disease but without the same intestinal damage. This growing awareness and diagnosis of gluten-related disorders have heightened the demand for gluten-free products. Healthcare providers often recommend gluten-free diets to manage these conditions, leading to an increased consumer base requiring gluten-free options. This segment of the market is not discretionary but rather essential for health, thereby providing a stable and growing demand.

  • Increasing Health and Wellness Trends:

Consumers are increasingly becoming health-conscious, seeking products that contribute to overall well-being. Even individuals without diagnosed gluten-related disorders are opting for gluten-free products, perceiving them as healthier alternatives. This perception is often driven by the association of gluten-free diets with a reduction in processed foods and the inclusion of whole foods like fruits, vegetables, and lean proteins. Marketing and media have played substantial roles in promoting the benefits of gluten-free diets, often highlighting testimonials from celebrities and athletes who advocate for such lifestyles. The trend towards natural and clean eating further propels this market, as gluten-free products often align with these values, being marketed as free from artificial additives and preservatives.

  • Expanding Availability and Variety of Gluten-Free Products:

The market for gluten-free products has expanded considerably in terms of availability and variety, making it easier for consumers to adhere to a gluten-free diet. Mainstream supermarkets and major food brands have recognized the growing demand and have started offering a wide range of gluten-free products, from bread and pasta to snacks and beverages. This increased availability is not limited to retail outlets but extends to restaurants and food service providers, many of which now offer gluten-free menu options. Innovations in food technology have also improved the quality and taste of gluten-free products, addressing previous consumer complaints about texture and flavor. Enhanced labeling regulations and certifications ensure that products meet strict gluten-free standards, boosting consumer confidence and encouraging further market growth.

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Gluten-Free Products Market Report Segmentation:

By Product Type:

  • Bakery Products
    • Breads, Rolls, Buns, and Cakes
    • Cookies, Crackers, Wafers, and Biscuits
    • Baking Mixes & Flours 
  • Snacks & RTE Products
  • Pizzas & Pastas
  • Condiments & Dressings
  • Others

Bakery products represent the largest market segment due to the high demand for gluten-free breads, cakes, and pastries.

By Source:

  • Animal Source
    • Dairy
    • Meat
  • Plant Source
    • Rice and Corn
    • Oilseeds and Pulses
    • Others

On the basis of source, the market has been categorized into animal sources (dairy and meat) and plant sources (rice and corn, oilseeds and pulses, and others).

By Distribution Channel:

  • Conventional Stores
    • Grocery Stores
    • Mass Merchandisers
    • Warehouse Clubs
    • Online Retailers
  • Specialty Stores
    • Bakery Stores
    • Confectionery Stores
    • Gourmet Stores
  • Drugstores & Pharmacies

Conventional stores dominate the market due to wider accessibility and consumer trust in mainstream retail.

Regional Insights:

  • North America
  • Europe
  • Asia Pacific
  • Middle East and Africa
  • Latin America

North America leads the market due to widespread awareness of gluten-related issues and strong consumer preference for health-conscious products.

Global Gluten-Free Products Market Trends:

The increased consumer education on the benefits of diverse dietary options, globalization of dietary trends, and the rising demand for specialized and inclusive food products catering to various dietary restrictions and lifestyle choices are fostering broader acceptance and demand for gluten-free foods. Furthermore, ongoing advancements in food technology, which have improved the taste, texture, and nutritional profile of gluten-free alternatives are aiding in market expansion. Apart from this, changes in food culture and societal norms, where dietary preferences are becoming more personalized and inclusive of diverse health needs are propelling the market forward.

Top Companies Operated in Gluten-Free Products Industry:

  • Kraft Heinz Company
  • Hain Celestial Group
  • Boulder Brands
  • General Mills
  • Pinnacle Foods
  • Kellogg's
  • Hero Group
  • Freedom Nutritional Products
  • Warburtons
  • Barilla Group
  • Glutamel
  • Raisio Group
  • Dr. Schär Company
  • Domino's Pizza Enterprises
  • Alara Wholefoods Ltd
  • Genius Foods
  • Enjoy Life Foods
  • Silly Yak Foods

Key Highlights of the Report:

  • Market Performance (2018-2023)
  • Market Outlook (2024-2032)
  • Market Trends
  • Market Drivers and Success Factors
  • Impact of COVID-19
  • Value Chain Analysis
  • Comprehensive mapping of the competitive landscape

If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

About Us:

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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