Brain health supplements are nutritional supplements aimed at enhancing cognitive functions such as memory, attention, information processing speed, and others. They contain vitamins, minerals, plant extracts, and other herbal ingredients that are assumed to boost brain functions and promote brain health. The growing awareness about cognitive decline prevention and need for improved memory and focus are fueling the demand for brain health supplements globally.

The Global Brain Health Supplements Market is estimated to be valued at US$ 9.0 Bn in 2024 and is expected to exhibit a CAGR of 8.5% over the forecast period 2023 to 2030.

Key Takeaways

Key players operating in the Brain Health Supplements are Alternascript, Accelerated Intelligence, Liquid Health, Health Via Modern Nutrition Inc., Natural Factors USA, Onnit Labs, Inc., Purelife bioscience Co., Ltd., Quincy Bioscience – The Makers of Prevagen, Cerebral success, Amway Corp., Puori, Ocean Health Pte Ltd., Schiff. The key players are focusing on new product launches, mergers & acquisitions, and partnerships to expand their business and distribution networks globally. The increasing awareness regarding cognitive health, aging population and focus on preventive healthcare are offering lucrative growth opportunities to the players operating in the brain health supplements market. Major players are expanding their presence across different regions like Asia Pacific, North America, Europe, and Latin America to tap the growing demand.

Market drivers: Growing geriatric population worldwide, increased awareness about memory loss prevention, adverse effects of sedentary lifestyle are the key drivers propelling the growth of brain health supplements market. According to WHO, the global geriatric population is projected to reach 2 billion by 2050, further driving the adoption of brain health supplements.

Market restrains: High costs of effective brain health supplement products and lack of scientific evidence validating most claims made on supplement labels are major challenges inhibiting the market growth. Moreover, strict regulations pertaining to supplement product approval also hamper the market expansion to some extent.

Segment Analysis
Neurotransmitter support segment dominates the brain health supplements market holding around 30% share in 2023. It comprises supplements containing acetylcholine, serotonin, dopamine and other key neurotransmitters that helps support brain functions and mood naturally. Rise in stress levels and mental health issues has increased the need for supplements supporting various neurotransmitters, driving its demand. Memory and concentration segment is the second largest and is expected to witness fastest growth during 2023-2030. Supplements containing ingredients like Ginkgo biloba, phosphatidylserine and Bacopa monnieri that directly benefits memory, focus and concentration sees higher adoption.

Global Analysis
North America holds the largest share in the global brain health supplements market and is expected to continue its dominance during the forecast period. Increase in geriatric population suffering from neurodegenerative issues, high awareness regarding preventive healthcare and established healthcare infrastructure supports the market growth in the region. Asia Pacific exhibits fastest growth led by nations like India, China and Australia. Rise in middle class population undergoing lifestyle changes, cultural acceptance of supplements and growing health and wellness trend drives the demand. High urbanization rate and healthcare expenditure further stimulates the regional market.

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