The dehydration and grinding of starchy root vegetables have gained widespread acceptance worldwide, primarily due to the convenience and portability they offer. Among these, dehydrated potatoes stand out for their versatility, finding applications in various end uses. Dehydrated potatoes are available in different forms, including flakes, sliced and diced pieces, and powder and granules, each catering to distinct applications in food processing and preparation. Their thickening and binding properties have made them popular as a food additive, and their nutritional benefits further contribute to their increasing adoption. Consequently, the global dehydrated potato products market has been experiencing significant growth.
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Rising Popularity of Potato Flakes
Among the various forms of dehydrated potato products, potato flakes have emerged as the most popular. In 2018, they accounted for over half of the total market. The segment is projected to expand at a moderate compound annual growth rate (CAGR) of around 4% by value over the forecast period, retaining its leading position. Additionally, sliced and diced dehydrated potato products have been gaining traction, accounting for around one-fifth of the market share in 2018. This share is expected to increase to approximately 25% by the end of the forecast period.
Conventional Dehydrated Potato Products Maintain Dominance
While organic food trends have significantly impacted the food and beverage industry, conventional dehydrated potato products remain dominant in the market. Organic dehydrated potato products, which accounted for one-tenth of the total market share in 2018, have seen increasing interest, with sales expected to reach around 200 thousand tons by the end of the forecast period. However, conventional dehydrated potato products, which held a lion’s share of the market by value and volume in 2018, are anticipated to continue their popularity, expanding at a faster pace of 4.5% and reaching approximately US$ 15 million by 2029.
Regional Market Dynamics
Europe held the most significant share of the global dehydrated potato products market in 2018, accounting for nearly one-third of the total revenue. Despite a slow CAGR of around 4% by value, Europe is expected to retain its leading position by 2029, thanks to the presence of numerous producers and manufacturers. North America also holds a prominent share, with sales of around 2.4 million tons in 2018, projected to grow 1.5 times by the end of the forecast period. The rising demand in this region is driven by well-established players, smaller producers, and increasing awareness and demand for organic products.
Oceania, however, is expanding the fastest, with a value CAGR of around 8%. The growing consumption of packaged and processed foods in the region has led to an increased demand for dehydrated potato products, presenting lucrative opportunities for manufacturers.
Analysts’ Insights
The dehydrated potato products market, estimated to be valued at approximately US$ 12 million in 2019, is expected to expand at a moderate CAGR of 5% during the forecast period of 2019-2029. This growth can be attributed to changing food consumption patterns worldwide, with a growing demand for processed and pre-packaged foods. Manufacturers focusing on improving product quality for applications in food processing, bakery products, soups, and salads are likely to experience the most gains over the forecast period.
Demand for Gluten-Free Products
The global demand for gluten-free products is shaping the growth of the dehydrated potato products market. Millions of people suffer from celiac disease due to gluten hypersensitivity, driving the demand for gluten-free options. Gluten-free labels significantly influence purchasing decisions in the U.S. and other countries such as the U.K., France, and Germany. Rising health concerns and the need for gluten-free diets have facilitated the growth of potato starch, a naturally gluten-free product. This trend is augmenting the usage of potato products in baked goods and other applications.
Diverse Applications Drive Demand
Dehydrated potato products have diverse applications, ensuring continued demand. According to FAO data, less than 50% of potatoes are consumed fresh, with the rest processed to make value-added products and dehydrated potatoes. Their wide application as an ingredient, particularly for their binding and thickening abilities, has made them popular among food manufacturers and food service providers. The high starch content in dehydrated potatoes has led to their widespread use in processed meats as a binding agent and as a thickening agent in soups and other food products.
Preference for Long Shelf Life
The long shelf life of dehydrated potatoes has driven their increasing demand. Modern technologies such as vacuum- and freeze-drying have enhanced the shelf life of dehydrated potatoes, allowing them to be stored for several weeks to months. This increased shelf life is due to the reduction in moisture content, which inhibits microbial growth. As a result, the dehydrated potato products market has grown remarkably over the last few decades and is expected to continue expanding.
Ethical and Sustainable Products
Consumers are increasingly concerned about sustainable farming, forest depletion, and carbon footprints. As a result, they demand transparency from manufacturers regarding food product labeling. Manufacturers in the dehydrated potato products market are focusing on clear and accurate product labels to build trust among consumers. The demand for ethical and sustainable products is influencing market dynamics, with companies responding to these demands by offering gluten-free solutions and new clean label products.
Competitive Landscape and Key Developments
Key players in the global dehydrated potato products market include Idahoan Foods Inc., J.R. Short Milling, McCain Foods, Lamb Weston, Intersnack Group, Aviko, Emsland Group, Birkamidon Rohstoffhandels GmbH, Augason Farms, Pacific Valley Foods, Simplot (US), Chengde Kuixian Food, and others.
Recent key developments include McCain Foods’ US$ 65 million investment in a new potato specialty production line, Ingredion’s launch of clean label Potex and Potex Crown potato fibers, and Idahoan Foods Inc.’s introduction of Idahoan Steakhouse Potato Soup with gluten-free flavors.
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